ING Direct To Turn Philadelphia City Blocks Into Board Game

300_ing_direct_logo.jpg

AdFreak just received an email which claimed ING Direct this Friday would, "take over two city blocks with a life sized board game. 'Road to Saving' is designed to teach Philadelphians how to save their money, in a fun, innovative way." Apparently, local celebrities (they have them) will be there to instruct people on how to play the game as well as compete with the $5,000 first prize going to charity. The average Joe, three of which will compete after the celebs, not being so rich will get to keep the prize money for themselves.

So if you live in Philadelphia, don't be surprised if your favorite block suddenly resembles Monopoly...or something.

by Steve Hall    Dec- 5-07   Click to Comment   
Topic: Games, Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: