Arnold Deflates Egos With One Show Annual Design

one_show_2008.jpg

Now here's an award show annual we love. Bluntly pointing out the fact you're either good enough to have won an award and be in the book or you suck and you're not, Arnold crafted an interactive annual of sorts for this year's One Show Annual. Along with the book, will come stickers you can affix to the front and spine of the book listing the pages you and your work are on or, if you aren't so lucky, a sticker that reads simply, "Not In." Oh the cruelty of it all! But hey, you know some of us need our inflated egos smashed every once in a while, right?

by Steve Hall    Jan-15-08   Click to Comment   
Topic: Good, Industry Events, Specialty   

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Comments



Comments

roks

Posted by: bill on January 15, 2008 2:00 PM

Wow! Great idea. I just wish I knew the designer(s) who did this over at Arnold. The Boston, or NY office?

Posted by: GL on January 15, 2008 2:42 PM

Wow! Great idea. I just wish I knew the designer(s) who did this over at Arnold. The Boston, or NY office?

Posted by: GL on January 15, 2008 2:43 PM

One Show Annuals Design
Chief Creative Officer: Pete Favat
Executive Creative Director: Robert Wong
Copywriter: Roger Baldacci
Art Director/Designer: Ralph Watson
Illustrator: Blake Marquis

Posted by: Steve Hall on January 15, 2008 4:25 PM

You want to meet the poor designer that laid everything out in inDesign? Or the copywriter/art director who came up with it

Posted by: Cas on January 15, 2008 4:50 PM

How fantastically useful!

Agencies often wonder why clients think agency creatives are self-indulgent children who are focused on all the wrong things.

This One Show book explains it all, right on the cover.

Posted by: A Client on January 16, 2008 8:29 AM





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