'Wall Street Journal' to Cover...Sports?

wsj_sections.jpg

What the hell is going on with the Wall Street Journal? Pity the poor media planner who once was able to make a media buy that pretty much insured they'd reach some financially savvy folks who were reading the Journal for its razor-focused coverage of financial matter. But, then came the Weekend edition with its fluffy entertainment news. And then there was the Personal Journal which covered...who knows...fixing your kitchen sink? Now, thanks to Rupert Murdoch, the paper is getting a sports section.

WTF? The Wall Street Journal writing about sports? WTF? Sure the paper's readers interests beyond financial but how much blandification can a media property take on before it becomes just another daily newspaper that's so broad it appeals to no one and suffers dramatic circulation declines like every other paper in the nation? It makes no sense. But, hey, we're not Rupert Murdoch so we could be wrong.

by Steve Hall    Jan-29-08   Click to Comment   
Topic: Bad, Newspaper, Opinion, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

as a long-time reader of wsj, I've enjoyed the wkend and personal journal for their coverage of non-business related topics.

it comes to me as no surprise that you would use the term "blandification" -- it is as inaccurate as it is "pithy"

as for the addtion of a sports section, it's welcome -- "blandified" or not

Posted by: peter on January 29, 2008 5:47 PM

Posted by: peter on January 29, 2008 5:53 PM

I agree with the first post. with everything they add they will cut somewhere. more of the financial specific content the wsj is known and respected for is going to wind up on the edit room floor.

Posted by: cd on May 28, 2008 11:17 AM

I agree with the first post. with everything they add they will cut somewhere. more of the financial specific content the wsj is known and respected for is going to wind up on the edit room floor.

Posted by: cd on May 28, 2008 11:19 AM







Featured FREE Resource: