Talking Stain Ruins Interview. Tide Comes to the Rescue

tide_stain.jpg

Now this Tide commercial is one you just love to watch over and over. In an interview, a man who is attempting to explain why he is the right guy for the job, is distracted, as is his interviewer, by a nasty stain on his shirt...that talks when he tries to talk. Get it? Distracting stains? Distracting noises? In other words, it's best to use Tide to remove your stains before you head to an interview.

We like this commercial. We like it a lot. It drives home the point (with a sledgehammer) that a stain is very distracting and can affect your daily life in a bad way.

by Steve Hall    Feb- 3-08   Click to Comment   
Topic: Commercials, Good, Super Bowl 2008   

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Comments



Comments

Hands down this was the best spot of the night. It highlights a problem and provides a solution. And it's actually funny and unexpected. And I think it's a year or two old, from a Canadian agency.

Honestly, though, this was the worst year for Superbowl spots in a long time. Advertisers are getting too nervous about the buy. All the spots feel dumbed down.

Posted by: Badvertising on February 4, 2008 12:22 AM

I loved this commercial. I laughed from the minute the stain started talking and thought it only got funnier each second. My husband spent another 20 seconds trying to figure out what I was laughing at. Since he never has a stain on his shirt and, I can't get through a meal without hitting the shirt at least once, I guess the commercial reached its target audience

Posted by: wife with messy shirt on February 4, 2008 8:55 AM

I have watched this thing at least six times! I can't get enough. It is so funny and nutty. What a stroke of genius on the part of those who keep up with this idea. HILARIOUS!

Posted by: Fr.JP on February 4, 2008 9:28 AM

Badvertising,

You're right about the time, it is from 2007, but it's not from a Canadian agency it's from Saatchi & Saatchi NY. I saw it last year and cracked up, and it still makes me laugh even now. Soooo good.

Posted by: Anonymous on February 4, 2008 11:00 AM

So how did this go to Cannes, never having run in the US?

Was it entered into cannes as a 'proactive' spot that P&G then saw the merit in and decided to run on the superbowl? I'd love to know the story behind this.

Posted by: Mike on February 4, 2008 12:11 PM

I, too, am familiar with stains and I think that is why I loved this commercial so much. I have also interviewed people with stains on their ties and shirts and the effect is the same as having someone scream at me.

I vote for this as the best superbowl ad. It's currently ranked #2 at zadzadz - http://www.zadzadz.com - by only a few percentage points. Go vote and bring it to the top!

Posted by: Marilyn on February 4, 2008 4:26 PM





Stanton Optical


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