Bloated Rat, Squid, Frog Demonstrate Sony Micro Vault Storage Capability

sonyrat.jpg

This Dubai, UAE campaign for Sony Micro Vault -- created by Promoseven -- is, to say the least, a bit weird. However, we like it. A lot. It's nice when a campaign highlights what the product actually does. In this case, the ability of the Sony Micro Vault to store impossibly large, in comparison, objects. Or data as it were.

A nice touch to the work is the happy grin the rat, frog and squid display as if swallowing something 500 times their size is no big deal. And there's no boring copy. Although plenty of people out there would argue good copy can be just as powerful as a good visual.

by Steve Hall    Mar- 3-08   Click to Comment   
Topic: Creative Commentary, Good, Magazine   

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Comments



Comments

Nice Thought n Nice Execution. hats off

Posted by: bhagwati prasad on March 4, 2008 3:50 AM





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