Fergie Remixes 'Glamorous' to Promote Safe Sex and AIDS-Fighting Lip Gloss

fergie-vivaglam.jpg

That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.

Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.

Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.

For an assembly of 10th-graders last month, the Fergster promoted safe sex like so: "In high school I cheated on my boyfriends -- whatever! [But] do you really want that person who's just going to like you if you have unprotected sex?"

Girl, there are holes in that logic. So. Many. Holes.

by Angela Natividad    Mar-26-08   Click to Comment   
Topic: Brands, Campaigns, Cause, Celebrity   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: