Is It Wrong to Want to Live in a World Manufactured by Sony?
Having teased us for weeks with PR-disseminated photos, Sony has launched a video for its Foam City spot, which promotes a line of camcorders and cameras, not the Bravia TVs like we originally thought.
We're not sure if this is the ad itself or if Sony's saving the real thing for the May 1 UK debut, but the video is beautiful. (Definitely sets the bar way higher for the ad.) The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.
Gorgeous way to get the message across: crystal-clear image quality isn't just about making action flicks gorier; it's about capturing a unique, precious and emotionally rich moment in your life.
*ceases the adjective vomit*
Thanks go out to Angus Gastle for keeping us ever-updated on the evolution of Foam City and its launch.
Comments
I wonder if Sony has any idea how much ill will they've generated (rootkits on CDs, trojans on USB sticks, ATRAC, UMD, Memory Stick, etc.) that will keep a generation of people from buying another Sony product... No advertising campaign, cute or not, can make up for their bad acts and customer-hating decisions. (This doesn't even touch on DRM.)
You know how people with a clue won't touch AOL with a ten foot pole? Sony is like that.
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