Like a Tranny, the Satinelle's Merits are Many

philips-transvestite.jpg

We've seen weird shit sell razors before, but we've never seen an angle like this one.

For its Satinelle ice epilator, Philips explores the life of a transvestite. The premise is simple: he has feminine hair removal concerns AND a man's intolerance for pain.

I loved the spot's "tender journey" narrative. But that "Like all men he's not great with pain" jab? It's so wink-wink-nudge-nudge.

Jesus, Philips. You did a cool thing crossing the gender divide, but you screwed it all up with that last ra-ra for the Girls Team. We don't need to be coddled.

UPDATE, 5/19/08: Boinkology scored an interview with Karis, the dancer in the ad. The boobs were fake, and he thinks of himself as less of a "tranny" than a sexually evolved person. Neato.

by Angela Natividad    Apr-28-08   Click to Comment   
Topic: Bad, Brands, Good, Video   

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