Male VIA Creatives Model Maidenform Backless Bra

Oh. My. God. Sometimes there are things you just shouldn't see. After writing about VIA's work for Maidenform's new backless bra, we were promised photos of VIA chief creative officer and creative director modeling the product. Well, we got more than that. We got a room full of male VIS creatives mid-concepting session wearing the backless bra and, well, you really don't want to see these pictures.

But, in the interest of true and fair reporting, it is out duty to share this important industry news with you. But be warned. Sometimes its best to keep your shirt on. OK, OK. It's not that horrible but around here at Adrants, we're much more used to seeing the far more attractive visual of women modeling bras...or less.

Guys. By the way, where's the images of the female creatives modeling the backless bra? Come on now. Don't forget that equal rights thing.