Boys Will Be Boys And Boys Will Get What Boys Deserve

AE_ritz.jpg

OK. Guy with acquired class along with hot girl enters Ritz Carlton pool. Guy with born and bred class approaches and the one up-manship begins. Both men devolve, as many men do where a beautiful woman is concerned, into classless buffoons. In the end, the right one wins.

It's the next "film" in a series from the Ritz Carlton and American Express.

by Steve Hall    Jun-27-08   Click to Comment   
Topic: Brands, Good, Video   

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Comments



Comments

The actress is TERRIBLE. The American guy isn't much better. Lousy "film."

Posted by: Roger Siskel & Gene Ebert on June 27, 2008 12:37 PM

The actress is TERRIBLE. The American guy isn't much better. Lousy "film."

Posted by: Roger Siskel & Gene Ebert on June 27, 2008 12:40 PM

Unwatchably bad. Epic fail.

Posted by: Copywryter on June 27, 2008 2:37 PM

This film is TERRIBLE. Talk about de-classing your brand.

Posted by: ApFan on June 27, 2008 2:55 PM

who are they trying to appeal too? Insecure, fantasy driven, 16 year old boys? Hardly their target audience - an "embarrassing miss"

Posted by: Adbiz on June 27, 2008 4:01 PM

who are they trying to appeal too? Insecure, fantasy driven, 16 year old boys? Hardly their target audience - an "embarrassing miss"

Posted by: Adbiz on June 27, 2008 4:01 PM

Developing brands is our business and usually American Express and the Ritz Carlton are held up as classic examples of what a successful brand looks like ... until now.

WOW ... this film singlehandedly knocked both of these brands off the pedestal I'd put them on for years ... I will now use this as an example of what not to do... too bad.


Posted by: Rosemary Breehl on June 30, 2008 11:46 AM

Developing brands is our business and usually American Express and the Ritz Carlton are held up as classic examples of what a successful brand looks like ... until now.

WOW ... this film singlehandedly knocked both of these brands off the pedestal I'd put them on for years ... I will now use this as an example of what not to do... too bad.


Posted by: Rosemary Breehl on June 30, 2008 11:46 AM

I forced myself to watch the whole thing. In the end, the woman plays both of the men for fools and steals their "toys". I don't know if that's supposed to be empowerment or insulting. In the end, I guess the characters can be summarized thusly:

American man = Hardscrabble roots, facade of sophistication, avaricious at core
British man = Snob, sophisticated but not quite sophisticated enough, a poor loser
American woman = Deceitful, manipulative, shallow

None of which makes me want to stay at the Ritz or become an Amex member.

Posted by: Matt K on July 2, 2008 1:38 PM





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