Lamato Brings Social Networking to...Um...Old People

lamato_network.jpg

Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.

by Steve Hall    Jun-25-08   Click to Comment   
Topic: Campaigns, Online, Social, Video   

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Comments



Comments

I believe it's "series" not "serious"

Posted by: Chris on June 25, 2008 12:02 PM


Just as a little fyi ... the 'Caesar' is the Canadian equivalent of the Bloody Mary ... only about 100 times more delish. It sounds gross but when you have a hangover on the dock, nothing tastes better than this hair of the dog. Trust!

Posted by: Sellar on June 25, 2008 12:40 PM


Just as a little fyi ... the 'Caesar' is the Canadian equivalent of the Bloody Mary ... only about 100 times more delish. It sounds gross but when you have a hangover on the dock, nothing tastes better than this hair of the dog. Trust!

Posted by: Sellar on June 25, 2008 12:40 PM

The Ceasar is fantastic - vodka, clamato juice, tabasco, worchestershire sauce, lime, and topped with any of one of celery, pickled asparagus, pickled jalapeno, pickled beans, or pickled anything. Throw in a tsp of horseradish for a delicious kick.

Posted by: Brick on June 25, 2008 1:21 PM

You haven't lived until you've tried the Clamato Budweiser Beer. I thought it was nuts until my native Mexican students said it was as much a staple as a Chelada. I like Cheladas. I'll save my clam juice for pasta sauce, because that drink was kind of nasty. Perhaps it was the beer and tomato juice aspect as well. ;-)

Posted by: MSGiro on June 25, 2008 3:32 PM

I read: "Lamato Network which claims ...aimed at people 32-54." *pant**pant** I raced to click on the linkage...
..viewed half of the vid and quickly registered lamato.com as a new sales lead!

Bebo, myspace,facebook, revver, mental_floss, perfspot these are all clients I'veworked with in the past two years and another social network would have been a lay-down sale!! The lust for a sale turned me into a donkey. I'll hear about it tomorrow morning in our sales meeting too, I'm sure.;((
damn! color me LAM(a)E:slang : not being in the know : square
kudos to the team that created this excellent site for the brand.

Posted by: donkey king on June 25, 2008 4:43 PM

Clamato juice sounds disgusting but is absolutely delicious! We must send you some so you can see for yourself was a REAL Caesars is.

Posted by: Emma on June 25, 2008 5:43 PM





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