Giant Egg Opens to Announce McDonald's Breakfast Hours
As an apparent follow up to their salad billboard, Leo Burnett Chicago has created a giant egg in front of a McDonald's which opens between 6:30AM and 10:30AM, the hours breakfast is served at the restaurant. It's not your average billboard and it. once again, proves the worth of a medium that, while old, still has a lot of flexibility for creative use. See time-lapse photography of the egg opening here.
Comments
This would be a lot better if I could find a decent picture, but this reminds me of a visit by Poultra (the giant and revered space chicken).
http://www.idreamofjimmy.com/images/Poultrascreen.jpg
http://reviewjpegs.tripod.com/sitebuildercontent/sitebuilderfiles/Poultra1.jpg
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