Ad Idea? Shimmy into HEYA and Pitch Toyota


Toyota wants to be your friend. It wants to lavish you with gifts, invite you into its inner circle, suckle from your ideas. From now until September 10, members of its social network HEYA can pitch the company their :30 ad ideas.

And no, the HEYA thing has nothing to do with Andre3000's frequently mashed-up hit. "Heya" is Japanese for "room," and Toyota thought it would be a good name for an intimate, join-the-round-table! kinda social network.

Sign up here. (Damn, that's a lot of questions. Toyota's not fuckin' around!) Once IN!, you're free to submit write-ups or storyboards for a :30 ad concept. The top five will be chosen, and members vote for the best one.

Finalists are announced September 16; the winner is named September 22. In addition to airtime, the grand prize includes a Flickr Pro account membership. (Diggin' how it knows what people want.) Runners-up get a 1GB iPod shuffle.

by Angela Natividad    Aug-28-08   Click to Comment   
Topic: Brands, Online   

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Hey, people of Adrants, I'm offering you all a chance to do my job, you can get on with my 4 live briefs, I can go and have a rest on a beach.

I won't pay you but you may have a chance to win a Top Shop gift card!

Posted by: Floyd Hayes on August 29, 2008 10:31 AM

You did NOT just say Top Shop. *laughs and then dies*

Posted by: Angela on August 29, 2008 11:52 AM

^ Hey - I'm writing from SoHo NYC - over on Broadway there is a huge Top Shop about to open (the first in America I believe).

The ladies are getting very excited. This is a vast prize.

I look forward to your work contribution for the chance to win it.


Posted by: Floyd Hayes on August 29, 2008 12:48 PM

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