Average Spots Tout Average Brand Lenovo


Lenovo, likely the most un-hip computer brand ever, is out with four new commercials which will be aired during the Olympics. The spots, as equally un-hip as the product they tout, are actually quite good...in a decidedly un-hip sort of way.

The strangest of all is Troll, in which two guys discuss what happens when their computers crashed. The Lenovo guy just pushes the magical One Button recovery button. The non-Lenovo guy gets a fruit basket delivered by a troll. Strange indeed.

Laser, which promotes Lenovo's spill-resistant keyboard has the non-Lenovo guy's computer...wait for it...vaporize liquids. Seriously. The Castaway spot...well....let's just say you've sen this commercial before.

http://www.youtube.com/watch?v=OesLO1hvN6U&eurl=http://www.churbuck.com/wordpress/?p=1848Sumo, featuring an army of Sumo wrestlers parading down a city's street takes a long, log time getting to its point; that Lenovo's Thinkpad X300 is heavy on features and light on weight.

The spots, created by Ogilvy & Mather are OK and that's OK for an OK computer brand.

by Steve Hall    Aug- 3-08   Click to Comment   
Topic: Brands, Campaigns, Commercials   

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