Claussen Tries 2.0ing Up Its Value Proposition

Claussen, which has asked us for years to judge pickles by their snap, takes its chances on online "viral" advertising with this video for its "World's Most Excellent Pickle" campaign.

The premise: a series of "pickle fitness" tests were conducted. The footage was boring, so two comedians were tapped to ad-lib over it, Mystery Science Theater 3000-style. It is not funny, and the sight of pickles being systematically snapped by the accordion-looking machine only left us with a dull, empty ache in our chests: is this our lives?

Yeah. Yeah, it is.

And I like how on YouTube, the video is disseminated by "funnystuff75." Way to be obvious, Mister Obvious.

Imposed on us (and now YOU!) by Draft FCB.