After Balls, Paint, Bunnies, Foam, Sony Unleashes Dominoes

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Sony is out with another colorful ad for its line of Bravia TV sets. Created by Bates 141 and shot in India, this commercial is called Domino City and, as the name alludes, features giant colorful dominoes doing their thing from a fort in Jaisalmer all the way to the Taj Mahal.

One hundred, eight foot tall dominoes of varying colors were built and, with a crew of 132, were placed strategically throughout the Indian states of Uttar Pradesh and Rajasthan and then shot by Film Construction's Nic Finlayson.

The spot follows the theme initially set by Balls which was then followed by Paint, Bunnies and Foam.

Along with a print campaign, the commercial will air initially in the Philippines and then roll out to other Asian markets. A making of video can be seen here.

by Steve Hall    Oct-16-08   Click to Comment   
  

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