Kangoo Be Bop Draws Influence from a Lighter, Peppier Era

renault-bebop.jpg

Isobar just built a new site for Renault's Kangoo Be Bop -- "a quirky car, filled with space and light." Once you've chosen your country (France or UK), hit "BeFun" and watch the film for some '60s-style frivolity.

Light and loose, bright but easy on the eyes. Very Target, but period-specific. It's like everything the Ford Fiesta wanted (but failed!) to achieve with the love factory.

by Angela Natividad    Oct- 6-08   Click to Comment   
Topic: Brands, Campaigns, Good, Video   

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