Yawn. Microsoft Does Consumer Generated Content

im_a_pc_mom.jpg

In typical ADD (or is it the brilliant acknowledgment of the public's ever shortening attention span) style, Crispin Porter + Bogusky is out with yet another iteration of Microsoft's $300 million campaign. This time, perhaps anticipating the fact $300 million might not remain $300 million given current economic conditions, the agency is treating us to...wait for it...CONSUMER-GENERATED CONTENT! Yes, you read that right, bucko! Rather than Jerry and Bill, we'll be treated to...Mr and Mrs. Nobody With A Video Camera.

The videos, which call for people to say, "I'm a PC" followed by some inanity, have been integrated into television commercials which are currently airing. Check out over 17,000 videos and photos here.

by Steve Hall    Oct-29-08   Click to Comment   
Topic: Brands, Campaigns, Consumer Created   

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Comments



Comments

nasty frame, it doesn't look like there's thousands of uploads on the home as they keep repeating

Posted by: Ian Crocombe on October 29, 2008 12:55 PM

nasty frame, it doesn't look like there's thousands of uploads on the home as they keep repeating

Posted by: Ian Crocombe on October 29, 2008 12:55 PM

Does anyone else have a problem with the positioning in these ads? I feel like they should have positioned themselves as an operating system company rather than not a mac.. it just doesnt make sense. when did windows become a pc? why arent macs pcs (the only answer i can think of is their ads say they arent)? i think they should have showed users running windows on every computer macs included. apple is no different than dell. macOSx is no different than windows. right?! wtf are they trying to redefine what those words actually mean? - i really think they should have commercials with people using macs saying im a pc.

but what the hell do i know i loved the seinfeld commercials (how do they fit in to this again?)

Posted by: what? on October 29, 2008 3:51 PM

Does anyone else have a problem with the positioning in these ads? I feel like they should have positioned themselves as an operating system company rather than not a mac.. it just doesnt make sense. when did windows become a pc? why arent macs pcs (the only answer i can think of is their ads say they arent)? i think they should have showed users running windows on every computer macs included. apple is no different than dell. macOSx is no different than windows. right?! wtf are they trying to redefine what those words actually mean? - i really think they should have commercials with people using macs saying im a pc.

but what the hell do i know i loved the seinfeld commercials (how do they fit in to this again?)

Posted by: what? on October 29, 2008 3:51 PM

Where are all the pretty people? This is television. Hollywood. If I wanted to see everyday Joe, I'd be half-way to Rancho Cucamunga.

Posted by: Edward on October 29, 2008 7:26 PM

Let's upload a few nicely done versions of "I am politically correct and work on a MAC" or "I have a PC with Vista and it blows."

Posted by: Herbert on October 29, 2008 10:32 PM

"why arent macs pcs " They aren't. It is a bit more complicated than that (goes back to the original IBM compatible computers and how Microsoft released its OS to other manufactors). So a mac is not a PC... You really can only run OS X on a mac and macs can only run OS X. This isn't as true today but...

Posted by: Computer User on October 30, 2008 1:52 AM

"why arent macs pcs " They aren't. It is a bit more complicated than that (goes back to the original IBM compatible computers and how Microsoft released its OS to other manufactors). So a mac is not a PC... You really can only run OS X on a mac and macs can only run OS X. This isn't as true today but...

Posted by: Computer User on October 30, 2008 1:52 AM

i think these commercials are cute
no bashing, no bragging, no "i'm better than you"

just people who enjoy their computer

Posted by: unico on November 2, 2008 8:29 AM





Stanton Optical


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