Twitter Twiddles Thumbs While Dell Makes Money
As many wait around for what' become an interminably long time for Twitter to come up with (or at least adopt one of the thousands of ideas suggested) a revenue model, Dell, and several others, have come up with their own method of extracting money from Tweets. AdPulp points to an article on internetnews.com which reports Dell, over the past year and a half, has seen $1 million in revenue directly from its presence on Twitter.
Dell has no less than thirty task-specific accounts on Twitter but the one that returned that million dollars was its Dell Outlet account which hypes discounts available at the company's Home Outlet Store.
Yes, $1 million over the course of a year and a half isn't a lot of money but it's a proof point Twitter can do a company good without any additional overhead (excepting the additional time a current employee may spend managing the Twitter account.
You can check out all Dell's Twitter accounts here. Like an old school point and choose candy store, there's something there for everyone.
So as the folks over at Twitter seemingly do nothing to sustain themselves beyond their investment capital, people have come up with an endless list of methods Twitter can benefit (and make money) for themselves. Writing on Mashable, David Spark sums up a few in Sixteen Great Twitter Moments.