Hey, Dover. Is That Your Life Savings, or Are You Just Happy to See Me?

smart-shoppers-save.jpg

At Philly International this week, I found this weird ad for Delaware's department of tourism. The running theme is "keep it in your jeans!", which at first sight would appear to be the yang philosophy to Levi's recent "unbutton your beast" endeavor.

Oddly, though, the message isn't to keep your monster man-wad at bay. It's an invitation for tourists to ... save ... money.

by Angela Natividad    Jan-22-09   Click to Comment   
Topic: Brands, Campaigns, Outdoor, Strange   

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Comments



Comments

it's clearly a *wang* philosophy

Posted by: dave on January 22, 2009 8:37 AM

And here I was thinking it was some anti-prostitution campaign.

Posted by: Lux Alptraum on January 23, 2009 10:28 AM





Stanton Optical


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