Clean Coal is So Clean It's An Air Freshener

reality_clean_coal.jpg

Hmm. So Crispin Porter + Bogusky asks the Coen Brothers to do a spot for their client, The Reality Coalition, to poke fun at the notion there's such a thing as clean coal. Aside from the irony of the word "coal" being in the cause group's name, the Coen Brothers do an OK job withe the cheesy spokesman approach.

In the commercial, the spokesman says, "clean coal harnesses the awesome power of the word clean," as the wife half of the couple he's speaking to sprays black clouds out of an aerosol can. Complete with coughing kids, the spots also claims "clean goal is supported by the coal industry, the most trusted name in coal."

You see? Just like the word clean guarantees your clothes will be clean in laundry detergent ads, the word clean in clean coal ads assures the same, right?

by Steve Hall    Feb-27-09   Click to Comment   
Topic: Cause, Celebrity, Commercials, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Hmm, Let's see. No coal means no electricity for over half of the US, spoiling the opportunity to plug in a television a see another cheesy ad. I'd support that, where's the petition?

Posted by: Fred on February 27, 2009 1:01 PM

I was let down by this ad. Everyone's talking about it b/c of the Coen brothers, but I didn't see anything special that any other director couldn't have done.

Posted by: Cory O'Brien on February 27, 2009 1:18 PM

The canary logo and how it comes together on screen is brilliant.

Posted by: Susan Bodiker on February 27, 2009 2:15 PM





Stanton Optical


Featured FREE Resource: