Marketing 2.0 Paris: Brand Face Fusions, Consistency as State of Mind
Maybe it's true what they say about Paris: You get a mite more existential while here.
Charlie Schick, the Editor-in-Chief of Nokia Conversations, talks about giving your brand a human face:
Alex Hunter waxes like a true ad man. "Consistency is not dogma. Consistency is a state of mind, like 'win'."