New Energy Drink Suffers Serious MTV Envy

guru-drink.jpg

There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.

We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.

Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.

Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)


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*Gayfishgayfishgayfish. Sorry, had to.

by Angela Natividad    Apr-14-09   Click to Comment   
Topic: Bad, Brands, Commercials   

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Comments



Comments

This stuff is actually the lesser of (most) energy drink evils. Mostly just lemon juice, guarana, water and echinacea.

Yet another reason why this ad campaign is so pathetic.

Posted by: Hnna on May 7, 2009 11:30 AM





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