At Least Derek Beckles Isn't in These Truth Commercials

truth_fake_interview.jpg

In a new Arnold-created campaign, truth did some fake job interviews with real people. The interviewees were asked questions by a trained actor who posed as a recruiter. The whole thing was recorded by a hidden camera. In the interviews, the actor slides in a few tobacco-related facts and questions just to see how the interviewees react. The results are mildly amusing. Take a look at the spots here.

by Steve Hall    May-29-09   Click to Comment   
Topic: Campaigns, Cause, Commercials   

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