Batman and LendingTree Rescue Economy With Superheroes

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Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew. No, not the one played by the one who used to be a doctor on ER. No, not the one who played Jim Morrison in the movie The Doors. No, not the one who play a stay at home dad in the movie Mr. Mom.

Nope. We're talking about the original TV Batman. He's still alive, by the way, in case you were wondering and his name is Adam West. And he's the voice behind this new Lending Tree campaign from Mullen. And in a nice nod to West's past gig as superhero-in-tights, he helps people discover their inner superhero so they can battle Wall Street and come to the rescue of today's biggest villain; the economy.

And in complete compliance with the National Center for the Equality of Racial Representation in Advertising, there's version featuring a white male, a black male and a woman. OK so they left out combos like black woman but NCERRA only requires a 75 percent compliance rate.

See the spots here and here.

by Steve Hall    Jul-20-09   Click to Comment   
Topic: Campaigns, Commercials, Good   

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