Subservient Chicken + Steroids = Max My Dreams
For Johnson& Johnson's Pepcid AC, Barbarian Group, along with JWT New York, has launched Max My Dream, a site which transforms a visitor's dreams into an animated experience that can be shared. To do so, the agency built a custom language processor capable of recognizing more than 16 thousand keywords and how they relate to one another.
Much like the agency's famed Subvervient Chicken it created for Burger King, a visitor simply responds to the phrase, "I dreamed that...," and waits for the dream to be transformed into an animation. Some interpretations are better than others.
