Forced Smiles Illustrate Importance of Good Toothpaste


Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films' Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.

It's nice to know a toothpaste company can appreciate the importance of the forced smile.

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by Steve Hall    Oct-31-12    
Topic: Campaigns

Air New Zealand Debuts Hobit-Themed Safety Video


Following appearances by Richard Simmons and Ed O'Neill, Air New Zealand has enlisted some of the cast and the director, Peter Jackson, of The Hobbit for its latest in-flight safety video. In the video you will se Dean O'Gorman who plays Fili, J.R Tolkien's grandson, Mike Tolkin and great grandson, Royd Tolkien and Larry Curtis and Cliff Broadway from One Ring.

In the video, shot by Weta Workshop and Weta Digital, viewers can find hidden "elvish codes" which can be entered here. Twelve (get it? rhymes with elvers) winners will receive round trip airfare on Air New Zealand and six nights accommodations to see the world premiere of the film, the movie set and other surprises.

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by Steve Hall    Oct-31-12    
Topic: Video

7 Steps to Becoming A Social Business


So by now all of you have your outward facing social media programs in full swing, right? But what about your own agency or brand? What about internalizing everything you've been preaching? What about becoming a social business?

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by Steve Hall    Oct-31-12    
Topic: Research

BBDO Re-Imagines AT&T's ' Whiz Bang' Ad For Halloween


Aligning AT&T with the Holiday Spirit, BBDO New York has re-imagined its Whiz Bang commercial for Halloween. The agency added in several "ghost bombs" behind and around the happy 4G mobile users as they go about their daily communications.

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by Steve Hall    Oct-31-12    
Topic: Commercials

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Babies Take A Dump, Make Funny Faces, Sell Diapers


It's like the new cat video. OK, perhaps not but everyone likes a cute baby video, right? How about a montage of babies making "poopy face"? Oh yes. To sell its store brand diapers, ALDI of Australia has enlisted some professional poopers and filmed them in action. At weddings. On airplanes. At sporting events. At photo shoots.

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by Steve Hall    Oct-31-12    
Topic: Strange

Michael Moore Gives Romney A Cock Punch


In what is both hilarious (old people swearing) and utterly lame (poor copywriting and direction), Michael Moore taps the Greatest Generation to advocate for Obama. In a nursing home scenario, five old farts peer into the camera and tell us why we should vote...and vote for Obama. The work comes from and its Voters Rising effort.

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by Steve Hall    Oct-31-12    
Topic: Policy

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