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Doritos will likely have a hit with its Goat For Sale ad in which a man buys a goat but soon finds out it loves Doritos. A little too much. Hey, there's only room for one Doritos lover in a household.
And the goat isn't too pleased when he realizes his owner id hoarding all the Doritos for himself! Super funny spot.
Pepsi versus Coke. Coke versus Pepsi. The "war" has been going on for as long as the two brands have been manufacturing their various variations of sugar water. The latest salvo come from Pepsi who brilliantly punks Coke by producing, with help from Funny or Die, a behind the scenes look at Coke's Coke Chase Super Bowl commercial.
While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.
In this Hyundai Santa Fe Super Bowl ad created by Innocean, the brand has fun with something every parent is familiar with; the playdate. While that may sound a bit mundane, this playdate is like no other. With help from the Flaming Lips, Dad and kids head to a skate park, go four wheeling, fools around with museum exhibits, hang with a motorcycle gang, go to a petting zoo where they get chased by an ostrich and go bowling inside a giant balloon.
Epic, indeed. Every kids dream.
Last Thursday, Samsung released the one minute teaser to its two minute Super Bowl ad. Today, the brand released the finished two minute version. The ad, which features Seth Rogan, Paul Rudd and Bob Odenkirk, is a brilliant riff on current advertising tactics with specific callouts to the over use of Psy, sending people into space ala Axe, talking babies, crowdsourcing...and even celebrity endorsement by LeBron James who makes an appearance on a Samgsung tablet.
The ad is witty, engaging and intriguingly watchable. However, that may be due to its inside baseball strategy. While everything has become meta, some of the references made in the commercial may not be fully grasped by "regular" people. That said, we like the strategy and think the ad is well done.
Right up there with PornHub in the great Super Bowl Free Publicity Land Grab game is Ashley Madison which just ran a print ad featuring a hotly-clad, coin-flipping female referee under the headline, "Do You Prefer Head or Tail?"
Oh how wonderfully witty! Head or Tail? Get it? Yea, we thought you did.
Ashley Madison, the website married people go to when they want to have an affair, placed the ad within a Super Bowl insert in the San Francisco Examiner.
Ashley Madison Founder Noel Biderman reportedly offered love-child fathering Dan Marinino a job saying, "The Dan Marino love child is just the latest in a long line of adulterous behavior supported by the organization. Should CBS fire Marino for his indiscretions, I'd be happy to have him on the team at AshleyMadison."
After having been absent from the Super Bowl since 2005, Subway is making a return. The ad, created by Boston-based MMB, celebrates the 15 years that long time spokesman Jared Fogle has been able to maintain his famed 200 pound weight loss.
In the spot, which is introduced by The Office's Brian Baumgartner, Fogle is congratulated by the likes of boxer Laila Ali, speed skater Apolo Ohno, Redskins quarterback Robert Griffin and many others.
Fogel appears for only a few seconds in the ad....in front of a "cake" with a big 15 candle. Congrats, Jared.
At this point the only thing left to watch come Sunday might be the actual football game. Here's yet another Super Bowl ad for your pre-game day viewing pleasure. This one comes from Skechers who gives us a more politically correct version of the now infamous 1999 Just For Feet ad.
The ad, which promotes the brand's GOrun 2 footwear, begins as if it were a National Geographic special. It then delivers a twist. Hopefully the cheetah cause groups won't be too upset.
An additional spot, promoting the brand's Relaxed Fit shoe line, features Joe Montana and Ronnie Lot. It's a more typical Super Bowl commercial with the usual sports greats shenanigans.
Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to firstname.lastname@example.org.
The first person to send a winning card will win a 32" flat screen TV.
Additional Bingo cards will be posted to a photo album on RT+P's Facebook page throughout the weekend.
Back in the day, GoDaddy used to stir up all sort of conversation surrounding its racy Super Bowl ads. In recent years, the brand has taken a calmer, less blatantly sexual approach to advertising. That said, in one of this year's ads, super model Bar Refaeli does suck face with a nerdy geek for a bit.
Enter apparel brand Gilden. Making its Super Bowl debut, the brand will air an ad that, it would seem, is all about the one night stand and how much one guy really really wants his t-shirt back before he slinks out of his lover's room in the morning.
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