GIFs have been around for 25 years, but they're exploding in popularity in a web that caters to visuals and content curators. As once stated in a New York Times article, "GIFs function as glorified emoticons" with the ability to punctuate a moment.
The ad:tech blog has summarized a special GIF-format report from 360i that explores why GIFs are enjoying a renaissance, how to create successful GIFs and five ways brands can use them to their advantage.
Writing for HubSpot, I've explored what's wrong with current iterations of native advertising and what we can do to fix it. Native advertising, of course, all the rage these days. Companies like BuzzFeed and ShareThrough have based their business models on the notion that in-stream, organic-like content will save the day and finally allow everyone to retire those tired and underperforming banner ads to a nice tropical island far, far away.
In its current form, however, native advertising is destined to fail just like the banner ad failed. Why? Because most native advertising placements -- just like most banner ad placements -- are not structured with inbound marketing strategies that treat native advertising content creation as a starting point. Rather, the content is treated as the end point. In essence, most native advertising today is basically a branding play.
The Utah Office of Tourism has launched a new campaign, created by Struck, that highlights the state's five national parks: Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches.
The new campaign, which breaks today and includes broadcast, print, outdoor and digital, hopes to establish the Utah National Park circuit as a can't-miss adventure and offers visitors the tools they need to plan their own Mighty Five adventure. An online planning site helps create custom Mighty Five itineraries from 3-10 days in length.
Just in time for April Fool's Day, Scope is out with a beautiful spoof that capitalizes on the idol-esque status of bacon. The mouthwash brand has introduced Scope Bacon. In a promotional video the brand celebrates the "crowing achievements in the world of bacon" by highlighting carbonated bacon, spreadable bacon, bacon-flavored candles, bacon roses, a bra constructed of bacon, a Bacon bacon and, yes, Scope Bacon.
Well that didn't take long. Following the controversial Tiger Woods Nike ad which carried the "Winning Takes Care of Everything" headline, spoofs featuring Lance Armstrong, Oscar Pistorius, Michael Vick and, while not ever endorsed by Nike, OJ Simpson have surfaced.
Just what would Don Draper think having millions of people instantly mock his work the second after he created it?
Following the talking Falafel, Orbit Gum is out with two new talking food ads. In the first, a giant helping of meat and potatoes sticks around as annoyingly witty seat mates after the inflight meal has be cleared.
In another, a giant serving of talking nachos disrupts a polo match by taunting one bow tie wearing attendee.
Following each kooky scenario, our Orbit Girl, the very delicious Farris Patton, appears to tell us, "Don't let food hang around. Clean it up with sugar-free Orbit. Fabulous!"
The ads, created by Energy BBDO, are humorously creepy. We can't wait to see the talking bowl of chili.
Taking a page from Duval Guillaume's Push to Add Drama playbook, Scorch London has created what is assuredly one of the best new car test drive experiences anyone could have.
Scorch, along with Unruly, created a scenario in which a Renault Clio test drive turns into a full-on dose of France complete with backfrop of the Eiffel Tower, baguette-filled street carts, a violin troupe and, yes, red lingerie-clad hotties who clamor all over the Clio.
And before everyone scream "sexist!", there's a beefcake version for the ladies as well.
It's yet another entry in the seemingly burgeoning trend of surprising people amidst their mundane lives.
StrawberryFrog India has crafted the "Ask" movement for the e2o - an electric car by India's leading auto company, Mahindra. The movement was launched on Monday with a digital film and social media campaign. It portrays 'asking questions' as a way of ushering in a better future. "Ask" resonates with India's increasingly bold, assertive and demanding youth. It reflects Mahindra's commitment to ask tough questions and enable higher standards.
Perfectly capturing Apple product launch anticipation, this new ad for Somersby Cider created by Fold7 taps into all the hype that surrounds that brand's launch events. With hyped features like 16 pit, 32 pit, single core, dual core, the interface, the docking system and the ability to easily download, all of Somersby Cider's "features" ar highlighted. Funny stuff.
All this talk about real-time marketing, inappropriate tweets and Tiger Woods has us in serious need of a relaxing diversion. Well thanks to Victoria's Secret answering the question, "What is sexy?", with a bunch of lingerie-clad models prancing about, we have our diversion. Enjoy.