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13 Reasons Why the Blog Post Is the New Ad Unit

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Writing on the HubSpot blog, I take a look at why the blog post is displacing typical online advertising. With recent interest in content creation, the rise of inbound marketing, and the latest trend, native advertising, the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

And that is why the blog post is the new online ad unit. While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report, and that figure is on a downward spiral due to banner blindness, among other things. Couple that with "blind" network ad buys that prevent a marketer from knowing exactly where their ads appear and limited ad real estate on which to place messaging, and you've got an online advertising system that is very, very broken. But all is not lost! Here's why the blog post is so beneficial to marketers -- and why the typical ad unit just won't cut it any longer.

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by Steve Hall    Apr- 3-13    
Topic: Opinion, Weblogs



Campaign Compares Belief in Lottery to Stuff That Actually Matters

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David&Goliath is out with a new campaign for the California Lottery that compares winning the lottery to believing in -- let's be honest -- far more important things like women's rights, landing on the moon and continuing to surf after a shark has bitten off your arm.

While one may very well wish to believe they will win the lottery and, hence, play it all the time, is it fair to compare that belief to important cultural events and personal achievement?

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by Steve Hall    Apr- 3-13    
Topic: Campaigns



Clickbooth, CPAWay, MAX Bounty Get Grand at ad:tech

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Clickbooth, CPAWay and MAXBounty have once again teamed to bring you a stellar event during ad:tech in San Francisco April 9 from 9PM until 2AM at The Grand which is located at 520 4th Street.

What can you expect? Open bar all night. Tunes from San Francisco DJ David Carvalho, San Francisco' hottest go-go dancers and all kinds of other surprises like, well, you'll just have to come and find out.

RSVP here. And check out pictures from their last party during Affiliate Summit in Las Vegas.

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by Steve Hall    Apr- 2-13    
Topic: Industry Events



Guys, Shave Your Balls if You Want to Get With Kate Upton

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Guys, if you had a chance to make it with Kate Upton, you had beter play by her rules. And her rules require you to, yes, shave your balls. Ms. Upton appears in a Gillette video saying as much while mastering the art of the Boob Jiggle Chuckle. What's the Boob Jiggle Chuckle? Watch the video and you'll find out. And where's the animated gif? Come on, people. This video is a week old! Get on it!

While Ms. Upton certainly does have wonderfully jiggle-tastic boobs, the rest of her is shaped like a boy. We prefer this.

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by Steve Hall    Apr- 2-13    
Topic: Celebrity, Racy



Sheep Ditches the Herd For Corona Light Lifestyle

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Animals, animal, animals. Much like babies, the use of animals almost guarantees your commercial will be a success. Not that that's what Goodby, Silverstein & Partners was going for when it brought back Sully the talking sheep for a new series of commercials. Oh wait, of course they were. Sequels, people, sequels! Why bother with something new when a rehash will do?

Of course, this work is much more than a rehash. Our sheep, Sully, gets to walk upright, Ditch the Herd and have a whole lot of fun with his newfound human friends. Check out the series of four :15s below.

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by Steve Hall    Apr- 2-13    
Topic: Strange



Drink Milk. Get Laid By A Water Nymph

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There's nothing worse than a sex dream that gets interrupted before, well, you "finish." So drink milk and get laid by a water nymph. Yea, that's the message Jeff Goodby gives us in this Goodby, Silverstein & Partners commercial for the California Milk Processors Board.

So yea. Drink milk. Get laid. And "finish" your sex dreams. Which, apparently, milk can guarentee if you drink a glass before bed.

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by Steve Hall    Apr- 2-13    
Topic: Racy



The Funniest Marriage Counseling Ad You Will Ever See

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Ever feel like you are a slave to your partner? Like the only purpose in your life is to take orders and serve? And every day you function as a punching bag for your spouse's nasty remarks?

Well if that's the case, it's probably time for a little marriage counseling. And that's the very message in this Red Pepper-created Russian commercial which appears to be a PSA for marriage counseling. That or a funny spoof. Either way, it's worth a watch.

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by Steve Hall    Apr- 2-13    
Topic: Strange



SXSW Launches Yet Another Conference: SXSWuni

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SXSW is huge. There's Interactive, there's Music, there's Film, there's Education, there's event a startup conference in Vegas. So why not a conference that focuses on all things Uni? Yes, Uni. As in unicycles, unitards, unibrows and unicorns.

The conference is called SXSWuni and aims to "unify unity for the universe." Content will feature a panel discussion with Anthony Davis, a man who is all about the unibrow and a film screening of The Last Unicorn.

Check out the event here.

by Steve Hall    Apr- 1-13    
Topic: Industry Events, Spoofs



Finally! An Honest Ad From A Cable Company

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The hatred and vitriol aimed at cable companies is the stuff of legend. Wouldn't it be nice in once, just once, a cable company would tell it like it is? Act like it knows just how bad its service is? Acknowledges it doesn't give a shit what you think about its pricing?

This ExtremelyDecentFilm video begins as your typical cable company commercial promising the world but soon turns completely honest in a way that, well, a cable company would never actually act.

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by Steve Hall    Apr- 1-13    
Topic: Spoofs



StubHub's Ticket Oak Barfs Up Lattes

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StubHub is back with its full on wackiness courtesy of Ticket Oak, that crazy tree filled with ticket stubs. In the new ad, created by D/C and shot by Biscuit Filmworks, Ticket Oak has a few too many Lattes and can't help buy spew out event ideas for the weekend.

Really nothing else to say other than watch it. Good stuff.

more »

by Steve Hall    Apr- 1-13    
Topic: Strange



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