There Will be No Fun Until the Oville Redenbacher is Popped

orville_fun_cant_begin.png

A new Orville Redenbacher campaign from Venables Bell & Partners takes the importance of popcorn to new levels. A lot of people simply can't enjoy their entertainment unless they've got a giant tub of popcorn in front of them. Us, on the other hand, realize popcorn -- and, sadly, pretty much every other piece of manufactured food -- is just a collection of chemicals unfit for human consumption.

more »

by Steve Hall    Sep-23-13    
Topic: Campaigns



PSY, LMFAO, MIA Perform Sans Music for Anti-Piracy Campaign

kiss_tv_lola_madrid.png

Here's a really strange -- but intriguingly unique -- campaign from Madrid-based Lola/Lowe and Partners for Kiss TV which aims to take on music piracy. Three videos feature songs performed without music by PSY, MIA and LMFAO. The three music videos end with the tagline, "If you take out the music, you take out their meaning."

Will they be as popular as the originals?

more »

by Steve Hall    Sep-23-13    
Topic: Cause



Man Arrives Home to Find House Re-Plumbed With Beer

Tui_Image_3.jpg

In a stunt only true beer lovers could love, Saatchi & Saatchi New Zealand teamed with a man's best friends, a group of beer technicians and a plumber to prank a man and his wife by re-plumbing their entire house with Tui beer.

When the man and his wife arrive home, they can't quite figure out what's going on when every faucet in their house is running with cold beer . Even the shower.

more »

by Steve Hall    Sep-23-13    
Topic: Guerilla



ANA Announces Multicultural Excellence Award Winners

ana_multicultural.jpeg

Today the Association of National Advertisers announced the winners of the 2013 Multicultural Excellence Awards. The Awards recognize ANA member companies and other marketers who produced outstanding multicultural advertising campaigns between June 2012 and June 2013.

The 2013 grand prize winner in each category will be announced at a ceremony during the ANA's 15th Annual Multicultural Marketing & Diversity Conference. The event will take place November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles.

more »

by Steve Hall    Sep-23-13    
Topic: Industry Events



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Grey Poupon Thanks Emmy For Not Winning

grey_poupon_emmy_concession.png

So last night. The Emmys. As you may have heard, Grey Poupon was nominated for a Best Commercial Emmy for its Crispin Porter + Bogusky- created "The Chase" commercial. It didn't win. That honor went to Canon for its Grey New York-created "Inspired" spot.

Last night, Grey Poupon decided to release a concession speech made up of tweets and Facebook posts it solicited. At 6:41, the speech is epic...in length. And that's really all.

more »

by Steve Hall    Sep-23-13    
Topic: Video