Coke Apologizes For 'You Retard' Bottle Cap Promotion

coke_you_retard.jpg

Coca-Cola is in a bit of hot water over a bilingual promotion in Canada which resulted in "You Retard" being printed on Vitaminwater bottle caps. The bottle cap was found by Blake Loates whose sister, Fiona, has cerebral palsy. Fiona's father, Doug Loates was angered and wrote a scathing letter to Coke.

In the letter, Loates wrote in part,"The R-word is considered a swear word in our family. What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, 'YOU RETARD? I bet you'd be pissed if you had a Fiona in your life! ... Can you imagine if SHE [Fiona] had opened this bottle???"

more »

by Steve Hall    Sep-20-13    
Topic: Brands, Worst



Mother Sells Daughter's 'One Direction Tickets on eBay As Punishement

one_direction_ticket_ebay.JPG

Well this one's going to sting for life. After finding out her daughter lied about sleeping over with friends at an older boy's house, the girl's mother placed four One Direction tickets she had bought for her daughter and some friends for sale on eBay.

And she didn't just place them on sale. Accompanying the ad was a scathing letter publicly chastising her daughter for her behavior. While punishment in this case is likely warranted, doing so publicly is questionable. Yes, it sent a strong message to the daughter but does she need to be scarred for life for committing a "crime" her mother basically admits to doing herself when she was a kid? Or at least that the mother's friends did when they were kids. Of course, this doesn't make what the daughter did right.

more »

by Steve Hall    Sep-20-13    
Topic: Online



Why You Need to Implement Social Business Practices Within Your Marketing Team

social-business-3.png

Social media is great. It's great for marketing efforts but what about your business as a whole? That's where social business comes in. Today, marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs.

Download this Jive whitepaper now, part of the Adrants Whitepaper Series, to learn how marketers are achieving success with social business technology.

by Steve Hall    Sep-20-13    
Topic: Research, Social



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.