« Nov-13 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  | Jan-14 »

Epic Spec Ad For Beans Has Major Flaw

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This spec ad from effects studio Cinesite is pretty awesome. Several astronauts on the moon are suddenly attacked by a monstrous creature who, it seems, has been awoken from a slumber and isn't too happy about it. The creature violently slams three astronauts into the ground while a fourth hides behind a rock.

This being an ad for beans, you can basically guess what happens next. However, in space, where there's no air to carry sound, astronauts can unleash all manner of gaseous output without fear of anyone (without a radio connected to said astronaut) hearing anything...let alone the body-crushing sound effects.

Funny ad. But we're calling a technicality.

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by Steve Hall    Dec-16-13    
Topic: Spoofs



Britney Spears Purfume: Ad or Heartfelt Emotion?

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We haven't written about Brittany Spears in years. There was a time she dominated the pages of Adrants. Both because she was very active as a spokeswoman for many brands and because, well, we always had a thing for Britney. She is kind of hot after all, right?

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by Steve Hall    Dec-16-13    
Topic: Celebrity



Men's Lust For Female Nudity Used to Promote Fashion Brand Across Social Media

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Sometimes the solution to a marketing problem is staring you right in the face but for some reason you can't seem to bring it to life. Fred & Farid Shanghai, however, saw the solution. For their client Vicomte A., an online retailer of women's clothing, the agency pondered, "How can we get people to share the brand's collections on social media?"

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by Steve Hall    Dec-16-13    
Topic: Social



The Martin Agency's Mike Hughes Dies at 65

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Very sad news in adland this morning. The Martin Agency President Mike Hughes died Sunday at age 65 after a battle with lung cancer. He was diagnosed 16 years ago. Hughes, who joined The Martin Agency in 1978, was instrumental in transforming the agency from a local shop to an agency in the national spotlight.

Speaking to the Richmond Times-Dispatch about Hughes, Crispin Porter + Bogusky President Jeff Steinhour said,"The Martin Agency is and has been one of the finest creative agencies in the country, and much of its prowess was delivered by Mike's will to make them great. I had the opportunity to compete against Mike over the years and he was a cagy and wise agency boss whose zeal for this tough business never left him -- even after he had achieved so much."

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by Steve Hall    Dec-16-13    
Topic: Agencies



Social Media Stunt Makes Millions of Chinese Believe Mythological Creature Actually Existed

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To hype up and coming Chinese luxury brand Qeelin, ad agency Fred & Farid pulled the wool over the eyes of millions of Chinese buy tricking them into thinking the mythological creature, the Qilin, actually existed.

The agency photoshopped a puppet baby Qilin into ancient Chinese photos as well as into a video. They then released the photos and video to influential social media types on the Chinese social media sites Weibo and WeChat.

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by Steve Hall    Dec-12-13    
Topic: Social



3 Reasons The Ad Banner Isn't Dead

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Oh how we've wanted to write a headline like that for so long. OK, maybe not. But it did get you to click on the headline, right? And, really, clicking is what this is all about. Today, Swedish agency Forsman & Bodenfors has given us reason to believe that, once again, clicking on a banner is a good thing. A very, very good thing.

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by Steve Hall    Dec-12-13    
Topic: Cause



Canada Revolts Against 150th Birthday Logos, Designer Proposes Alternatives

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In reaction to five proposed logos for Canada's 150th birthday, Canadian Designer Ibraheem Youssef, who was appalled at the quality of the proposed logo, took it upon himself to rally other Canadian designers to come up with something better.

To showcase the work, Youssef launched The150Logo to rally support and plead the country not to go down the path of mediocrity.

We're pretty sure anyone who looks at the official proposed logos versus those highlighted on The150Logo will clearly see how bad the official ones are and how much better Youssef's are.

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by Steve Hall    Dec-12-13    
Topic: Brands



Two Agencies Sell Empty Boxes to Benefit Children's Charities

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Rampant commercialism. Black Friday. Idiots fighting over TV sets at Walmart. Is anyone sick of the disgustingly selfish focus on commercialism? Barton F. Graf 9000's Jerry Graf and TDA_Boulder's Jonathan Schoenberg are. The two men who ran into each other at a recent industry event decided to do something about it.

The two agencies have launched Bawx, a site on which, well, you can buy boxes. But with a twist. The boxes are both toys for children and a means of raising money for children's charities Blue Sky Bridge in Boulder and Charley Davidson Fund in Boston.

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by Steve Hall    Dec-12-13    
Topic: Cause



Only Barbarian Group Could Make Intermodal Transportation Look This Cool

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Intermodal transportation. Perhaps you've heard of it. More likely, you haven't. But you know exactly what it is. It's a shipping system that uses those big containers you see at various seaports that make their way from ship to shore to truck to train carrying contents that, ultimately, end up in your home. Like washing machines, jeans, beverages, light bulbs, refrigerators, computers and basically, well, most everything.

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by Steve Hall    Dec-12-13    
Topic: Video



47% of of Ad Agencies Hate the New Business Pitch Process

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Pitching is part of an advertising agency's DNA; it's often mandatory if an agency wants to acquire new business. With the average length of the client relationship diminishing from eight years in 1997 to only three years today, pitching is occurring more frequently

However, according to a Provoke Insights study, approximately half (47%) of advertising professionals surveyed by Provoke Insights say they are dissatisfied with the current internal approach to pitching.

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by Steve Hall    Dec-12-13    
Topic: Agencies



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