In a unique bit brand warfare which really isn't brand warfare at all, Taco Bell is out with a Deutsch LA-created campaign that features Ronald McDonald. No, not that Ronald McDonald but 25 actual people whose names are Ronald McDonald and who are more than willing to profess their love for Taco Bell's new breakfast menu.
For the better part of the past year, Altimeter Group Analyst Jeremiah Owyang has been trumpeting what he calls the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without out buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.
Of the collaborative economy's future, Owyang says, "The data shows that new forms of peer-to-peer sharing like custom products, loaner vehicles and crowdfunding will double in adoption over the next year."
20th Century Fox Film has partnered with Social Rewards, a social loyalty engagement platform, to create Fox Rewards Program. The partnership was announced during the CinemaCon Theatre Exhibition Conference in Las Vegas this week. Social Rewards was founded in 2010 to help companies in the entertainment industry leverage social media to build sales and collect data through a loyalty program.
Basically, the program allows people to earn free movie tickets for sharing movie trailers.
That Neal McDonough ad for Cadillac in which he struts around his pool and home and raps about building the American dream with crazy hard work and "only" two weeks off in August has finally received spoof treatment.
Ford developed "Upside: Anything is Possible" featuring Pashon Murray, founder of Detroit Dirt, who raps about the beauty of turning waste into compost which she sells to people who create urban gardens.