So there's a pro-breastfeeding ad campaign in Mexico that's got people's panties in a bunch. And rightfully so. According to the campaign, the only people who breastfeed in Mexico and light-skinned hotties with perfect figures without an ounce of fat on their bodies.
Much like prankvertising, once upon a time, long long ago, shocking safe driving PSAs only came from oversea. That does not seem to be the case any longer. As a person who sees these PSAs from all over the world, it's easy to become jaded, yawn, and utter, "...and there it is...another side-on collision in slow motion."
Here's another entry into the whole all-you-base-are-belong-to-us, privacy fear mongering thing. This one comes to us from Experian and the folks over at London-based Abundance. It follows the tried and true approach; publicly available online information is collected from a few unsuspecting souls and given to actors who portray themselves as friends.
Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that's true of every human on the planet. Getting people to adopt new things and new ways of doing things is a challenge. Sure, there's a small percentage of restless souls for whom change fuels every fiber of their being. But, for most, it's a hassle.
Agencies are no different. I reached out to several folks in ad agency space and asked them how they face change, deal with feet-draggers and successfully convince and inspire people to adopt the necessary changes an agency faces as it grows, wins new clients or gets acquired.
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