How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

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Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. The Mission Control guy says, "Astronauts, August 14 will be the biggest day to remember." An astronaut responds, "August 14? That's my anniversary. I gotta go." Another voice then says, "Uh, Houston, did anyone stay at a Holiday Inn Express last night?"

Clearly there is a joke in there somewhere but it's gone way over my head. Yea, I get that it has something to do with the fact the astronaut forgot his anniversary and should probably be with his wife rather than heading to space but I still don't get it. Please explain.

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by Steve Hall    Aug-20-14    
Topic: Video



Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

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I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.

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by Steve Hall    Aug-20-14    
Topic: Guerilla



For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

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In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty.

Already, he's got the receptionist tipping him to food-fueled meeting in the conference room and co-workers passing him leftovers but for the most part, he's on his own; scavenging what he can find laying about.

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by Steve Hall    Aug-20-14    
Topic: Agencies



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