Right up there with PornHub in the great Super Bowl Free Publicity Land Grab game is Ashley Madison which just ran a print ad featuring a hotly-clad, coin-flipping female referee under the headline, "Do You Prefer Head or Tail?"
Oh how wonderfully witty! Head or Tail? Get it? Yea, we thought you did.
Ashley Madison, the website married people go to when they want to have an affair, placed the ad within a Super Bowl insert in the San Francisco Examiner.
Ashley Madison Founder Noel Biderman reportedly offered love-child fathering Dan Marinino a job saying, "The Dan Marino love child is just the latest in a long line of adulterous behavior supported by the organization. Should CBS fire Marino for his indiscretions, I'd be happy to have him on the team at AshleyMadison."
After having been absent from the Super Bowl since 2005, Subway is making a return. The ad, created by Boston-based MMB, celebrates the 15 years that long time spokesman Jared Fogle has been able to maintain his famed 200 pound weight loss.
In the spot, which is introduced by The Office's Brian Baumgartner, Fogle is congratulated by the likes of boxer Laila Ali, speed skater Apolo Ohno, Redskins quarterback Robert Griffin and many others.
Fogel appears for only a few seconds in the ad....in front of a "cake" with a big 15 candle. Congrats, Jared.
At this point the only thing left to watch come Sunday might be the actual football game. Here's yet another Super Bowl ad for your pre-game day viewing pleasure. This one comes from Skechers who gives us a more politically correct version of the now infamous 1999 Just For Feet ad.
The ad, which promotes the brand's GOrun 2 footwear, begins as if it were a National Geographic special. It then delivers a twist. Hopefully the cheetah cause groups won't be too upset.
An additional spot, promoting the brand's Relaxed Fit shoe line, features Joe Montana and Ronnie Lot. It's a more typical Super Bowl commercial with the usual sports greats shenanigans.
Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to firstname.lastname@example.org.
The first person to send a winning card will win a 32" flat screen TV.
Additional Bingo cards will be posted to a photo album on RT+P's Facebook page throughout the weekend.
Back in the day, GoDaddy used to stir up all sort of conversation surrounding its racy Super Bowl ads. In recent years, the brand has taken a calmer, less blatantly sexual approach to advertising. That said, in one of this year's ads, super model Bar Refaeli does suck face with a nerdy geek for a bit.
Enter apparel brand Gilden. Making its Super Bowl debut, the brand will air an ad that, it would seem, is all about the one night stand and how much one guy really really wants his t-shirt back before he slinks out of his lover's room in the morning.
In this year's E-Trade Super Bowl ad, released today, our favorite baby gets to hop out of his high chair and go on an epic vacation...all funded by the big fat stack of cash saved by not paying costly hidden 401k fees.
Babies. Money. Epic vacations. Yea, it'll play well during the Super Bowl.
Continuing its Sexy Meets Smart approach to domain hosting, GoDaddy is out with Perfect Match, its second Super Bowl commercial for this year. In the ad, Walter, aka actor Jessie Heiman, gets to kiss supermodel Bar Refaeli...45 times! Well, only once in the actual ad but apparently the two took a while to get the kiss right and locked lips 45 times in all.
Svedka's got is fembots. But Kia has Hotbots. And Hotbots demand that you respect the tech. And, perhaps, respect the fact that car models are more than eye candy. But maybe that's reading too much into the inner meaning of things here.
Created by David&Goliath, the spot hypes the introduction of the 2014 Kia Forte to a room gull of reporters and auto enthusiasts. As the Hotbots show the car to the crowd, one geeky goofball attendee goes in for a closer look - only he goes in a little too close for the Hotbots' comfort.
Advertising Week, launched in 2004, is adding a European component to its event. The organization has launched Advertising Week Europe to be held in London March 18-22. Advertising Week, as a whole, has come a long way since its launch in 2004 when the focus was on advertising icons more so than the important work the industry does to jeep commerce rolling.