Three-time Super Bowl MVP Joe Montana will join M&M'S Brand "spokescandy" Yellow, to deliver real-time social content throughout the game. M&M'S will use social media platforms like Twitter, Facebook, Vine and Instagram to distribute stop-motion video content and imagery that aims to put a visual spin on the plays, performances and pageantry of Super Bowl XLVIII.
To tune in and interact with M&M'S Peanut Color Commentary during Super Bowl XLVIII, fans and viewers can follow Yellow on Twitter via the handle @mmsyellow, and visit the official M&M'S Facebook page (www.facebook.com/mms). In the meantime, check out the preview vine here or below.
I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives -- like a soldier returning home -- it rubs us the wrong way. Yes, when most brands do it, it's out of the goodness of the hearts of those who run the brand but there's no getting past the ultimate goal of these "do good" moments.
At the end of the day, it's all about selling more stuff. And leveraging intimate personal moments to do so just doesn't cut it with me.
We've got to hand it to BBDO which grabbed Arnold Schwarzenegger, Don Cheadle, Minka Kelly, Reggie Watts and a random guy to craft the most amazing adventure anyone could ever have. Well, a marketing-manufactured adventure, that is.
Here's the 3:45 version of the adventure that will be cut down to a :60 and a :30 for broadcast.