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Kona Brewing Suggests Multi-Taskers Try Some 'Single-Tasking'

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Delightfully toying with the ridiculousness of multi-tasking that has devoured the lives of "mainlanders," Kona Brewing is out with a new spot, Dear Mainland, featuring two Hawaiian brothers who think sitting in a meeting sending texts about another meeting where you'll send emails about the first meeting is, well, not so great.

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by Steve Hall    May-12-14    
Topic: Commercials



'Morphing' Banners Increase Click-Through 83% [Study]

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Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT SLoan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs.

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by Steve Hall    May-12-14    
Topic: Research



Penelope Cruz Messes With Jimmy Kimmel For Nespresso

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In a product placement/integration stunt that should have felt forced but didn't, the first several minutes of last Thursday's Jimmy Kimmel show didn't begin with his monologue, rather, it began with a Nespresso ad featuring spokeswoman Penelope Cruz.

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by Steve Hall    May-12-14    
Topic: Television



Fashion Brand Pulls Culture Flip With Burqa-Themed Ad

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Hamburg-based MAYD has created a haunting commercial, entitled Hide, for fashion brand Paisley which makes interesting use of the burqa. For over a minute, we get a David Lynch-like vibe as cuts of a woman's face and a burka-clad figure are intercut with other delightfully odd shots like a turbin-clad man toasting a polar bear.

Then...with full flair fashion ad dramatics, the woman pulls off the burqa to reveal...a very GQ-ish man dressed in a suit. That's followed by the tagline, Better Hide Your Man, which, we suppose, is meant to turn the table on the whole hiding of Muslim women thing.

by Steve Hall    May-12-14    
Topic: Trends and Culture



Nicki Minaj Removes Her Clown Make Up And Bares Bootylicious Curves For Wine Shoot

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Last we saw Nicki Minaj, at least in the ad world, she was in psychedelic Pepsi commercial in which a guy and a girl somehow teleport to one of her concerts. This week, she's back in a new campaign promoting her own brand of wine, Myx Fusions Moscato. And you'd hardly know it was her without all that cartoonish makeup she usually wears.

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by Steve Hall    May-12-14    
Topic: Celebrity, Racy



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