Experts believe that colors affect our moods, emotions and feelings. Seeing warm or soft colors such as red, orange or yellow can make us feel calm, happy, relaxed and full of energy.
On the other hand, looking at dull or muted colors such as grey, cool blue, beige etc., can make us feel dark and gloomy. The brightness and tone of color have a significant impact on our emotions and thoughts.
For example, red can increase our appetite while also grabbing our attention and signaling our brain that there might be danger ahead.
A research study found that better quality infographics on a website, including warm, inviting colors in the visuals, helped increase the conversion rate of customers by 24%. This is because our brains can't read and absorb all the information listed on a website, even if it's divided into small paragraphs and bullet points.