JWT Changes Name Back to J. Walter Thompson

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Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.

Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."

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by Steve Hall    Apr-15-14    
Topic: Agencies



Miller High Life Acknowledges It's Low Life Appeal

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AdWeek doesn't like the new Miller High ads and neither do we. While Gabriel Beltrone does an exquisite job of explaining why the ads suck, we'll be more blunt. They come off like some copywriter's hipsterific dream of cool as defined by a sort of fuck you sensibility to the fact losers who drink Miller High Life can't afford to get out of the pool hall and make something of themselves.

Rather, they'd prefer to spew a stereotypically Millennial "I don't give a shit" tonality -- with "we're so cool we're in black and white" 'tude no less -- that just wants to make you punch Rich for his lame attempt at wry wit and self-importance.

Too harsh? Go read Gabriel's take. She was much nicer.

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by Steve Hall    Apr-15-14    
Topic: Creative Commentary



See The Divinyls 'I Touch Myself' Turned Into A Touching Breast Cancer PSA

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In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.

It's said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.

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by Steve Hall    Apr-15-14    
Topic: Cause



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On Chatroulette, This Girl Gets These Masturbating Guys to Check Their Balls For Cancer

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Well now at least we know Chatroulette is still thing. Who knew? We can thank Spanish ad agency VCCP for reminding us with a testicular cancer awareness campaign which made use of the chat services primary feature; guys who have no problem self-pleasuring themselves on camera.

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by Steve Hall    Apr-14-14    
Topic: Cause, Racy



TNT Ponders the Drama of A Skunk in A Crowded Elevator

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Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.

If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.

These new images will initially be used in Germany and Mexico, and later in a number of other countries.

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by Steve Hall    Apr-14-14    
Topic: Campaigns



Faux Oatmeal Punks Gamers (And Gamer Marketing) at PAX East Conference

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Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

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by Steve Hall    Apr-14-14    
Topic: Spoofs



This Beer Campaign Will Make You Feel Like A Loser

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Remember when beer was just this thing you drank on Saturday afternoon after you'd finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?

Well, thanks to modern marketing, beer isn't beer anymore. It's a lifestyle! Yes, a lifestyle. You don't just consume beer any more. Nope, you consume the lifestyle the beer brand's marketing team has created.

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by Steve Hall    Apr-14-14    
Topic: Brands



Want to Win A Year's Supply of Peanut Butter?

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In celebration of the opening of Rocky on Broadway, Peanut Butter & Co. has launched the Knockout Peanut Butter Smoothie Sweepstakes.

Peanut Butter & Co. teamed with four food bloggers to create new smoothie recipes using peanut butter. From Monday, April 14, 2014 to Friday, May 9, 2014, consumers are invited to vote for their favorite peanut butter smoothie recipe at Facebook.com/peanutbutterco and www.KnockoutPeanutButterSmoothie.com for a chance to win two tickets to see Rocky on Broadway and a year's supply of Peanut Butter & Co. peanut butter (50 jars).

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by Steve Hall    Apr-14-14    
Topic: Promotions



Kevin Spacey Recruits Type E* Talent For E-Trade

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Well after dumping the baby, E-Trade wanted something different. And Ogilvy is delivering different. After kicking off with Epic Musical in which people break into song because they are Type E people, Ogilvy has given us Frank Underwood.

OK, it's not Frank Underwood, it's Kevin Spacey being, well spacey in yet another goofy ad about Type E people. In this ad, Spacey is a talent scout for Type E people and while he isn't channeling Frank Underwood, you can't help but see a mischievous Frank inside this E-Trade version of Kevin Spacey.

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by Steve Hall    Apr-14-14    
Topic: Celebrity



How Online Media Buyers Can Find the Best Publishers For Their Campaigns

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Media buying. It's changed a lot since the days of Mad Men's Harry Crane. Want to know which publishers will perform best for your campaign? How about which Display Ads your competitors are running and which campaigns are most successful for them?

This Adclarity webinar will explore how to effectively use competitive intelligence to dramatically improve your media buying.

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by Steve Hall    Apr-14-14    
Topic: Tools



Cannes Lions Announces Final Juries: Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile, PR

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The Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards.

The Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile and PR juries will be made up as follows:

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by Steve Hall    Apr-10-14    
Topic: Industry Events



Ad Stunt Proves Humans Don't Give A Shit

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Normally, advertising loves to highlight the wonders of the human race portraying it as if we were all as giving and caring as the biblical Jesus. Alas, it appears we just don't give a shit. Or at least most of the people in this Russian ad stunt for an orphanage.

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by Steve Hall    Apr-10-14    
Topic: Guerilla







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