Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was "in market," one of your current customers told them about you - in a very positive manner. Talk about real-time marketing. What if you had an army of "friends" who were telling their friends about your products and services? Sound too good to be true?
It's already a reality for many big brands that are reaching out to customers who can influence their potential prospects' buying decisions, and they are recruiting them as a lead generation channel. Customers are a great source of leads. So are employees. And so is anyone else who could influence a buyer's decision. Every brand has people that will advocate on their behalf. As we used to say at IBM - "all you have to do is ask".
Now here's where the power of the press and social media can actually matter. As a follow up to its 4mm ad on the side of Sound & Vision Magazine, LG Norway has posted a 4mm image to its Instagram account with copy that reads, "Slimmer than the phone you are holding. Introducing the world's slimmest OLED TV."
Why is this a case where the power of the press and social media actually matter? Because the LG Nordic Instagram account has just 205 followers...hardly enough to made a dent in sales. But, alas, these stunts are really never about sales. They're all about creatives stretching their minds to dabble in the latest, coolest, hippest stunt so they can put it in their book.
While Jim Beam is having a grand old time with Mila Kunis touting its bourbon and the brand's heritage, the folks over at Woodstock Bourbon have eschewed anything and everything but straight on stereotype.
Much like brands bantering with each other during the Super Bowl, Netflix, while a bit late to the party, is having some fun at Amazon's expense with a video entitled Netflix Drone 2 Home.
Reportedly created by a couple of Netflix employees for the DVD division's annual meeting, the video, narrated by GM Hank Breeggemann, is a hilarious take on Amazon Prime Air, the publicity stunt Jeff Bezos pulled late last year.
While Breegemann says the company "literally spent days working out most of the bugs," that effort clearly has not paid off.
Like a mashup of The Most Interesting Man and the Speedo dude from the Southern Comfort beach ad, this Jung von Matt-created video for German supermarket Edeka is, by far, the weirdest supermarket ad we have ever seen. Perhaps the weirdest ad of any kind we've ever seen.
But it's also wonderful. Wonderful in ways most brands would never dare to be wonderful.
In the three minute video, suave electro-pop musician Friedrich Liechtenstein cavorts with sexy supermarket models, bathes in milk and has fun with sushi and sausages.
It has over 2 million views since it was released February 20. We predict many more views to come.
Australian Bank ANZ, supporting its partnership with Sydney Gay and Lesbian Mardi Gras 2014, has converted several Syndey area ATMs into GAYTMs, complete with bedazzlement and rainbow colored receipts.
Created by Whybin\TBWA, the ATM screens carry messages such as "Hello gorgeous," "Cash out and proud" and "Happy Mardi Gras. ANZ will donate all non-ANZ ATM user fees to the non-profit Twenty10 for the duration of the campaign.
Perhaps an odd choice as Jim Beam spokesperson, indeed, but we're sure glad the folks at FutureWorks -- StrawberryFrog, The Works and Jung von Matt -- decided to choose Mila Kunis. We've tired of the stereotypically fat, balding, Southern distiller dudes...and Kid Rock so we're all for something a bit sexier. And Kunis delivers, all softly and sultry-like. Never has a whisky barrel received such sensuous caress.
Of course, it's all a play to get Millenials to stop drinking hipper brands like Sazerac and Bulleit. While that may not work, watching the extended video of 7th generation distiller Fred Noe giving a tour of the Jim Beam operation to Kunis, you can't help but sense the historical importance and longevity of the brand.
This is one thing I can never figure out about marketers. When you've got a good thing going -- even if you are bored out of your mind with it -- why must you change? The Milk Processor Education Program will no longer use "Got Milk" in its marketing and will, instead, go with "Milk Life" in a new campaign created by Lowe Campbell Ewald.
In the content/inbound marketing vein of providing useful and informative information instead of screaming "buy now" crap, Esurance is out with Fuelcaster, a website (desktop and mobile) that promises to predict gas prices allowing one to decide whether or not to fill the tank today or wait until tomorrow.
This in-depth guide from Marketo and Kapost, entitled A Modern Marketer's Guide to Successful Buyer Relationships, is one of the best guides we've seen for marketers looking to use content to connect with customers and build lasting relationships.
The guide comes in the form of a workbook you can use to ensure you are maximizing your content marketing efforts.