The Ultimate Guide To A Lead Magnet Funnel That Will Boost Your Subscriber Rate

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The average employee receives hundreds of emails per day. Many of the promotional emails that people receive are never opened. So let me ask you this: how many people do you think are willing to let you fill their cluttered inboxes even more?

The answer is very few. That's very disappointing because email marketing is one of the most effective marketing channels.

Luckily, lead magnet funnels provide a unique way of growing your email list. The strategy incentivizes website visitors to provide their contact details with an irresistible value proposition.

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by Steve Hall    Jun-23-21    
Topic: Online



Two of the Best Marketing Strategies for SMBs in 2021

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Marketing has gone through an overhaul over the past few years. The traditional stalwarts of the marketing world have been subverted by newer, more accessible and more effective forms of marketing.

Digital advertising has toppled print and TV as the focus for small businesses in the UK. A consistent, focused strategy that is designed to snare a particular demographic should yield invaluable outcomes.

But, if you're not well-versed in the new world of marketing, how can you discern which strategies are valuable and which are an ill-advised choice for a small business hoping to snag new customers?

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by Steve Hall    Jun-23-21    
Topic: Brands



6 Digital Marketing Trend You Must Follow This Year

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Digital marketing practice and efforts help to increase the online visibility of your brand. It takes the best digital marketing efforts to increase brand awareness. Increasing brand awareness helps to increase chances of making sales.

Digital marketing efforts are constantly changing. Factors related to the needs and behaviors of web users affect the current digital marketing practice. To ensure that it is employing the best digital marketing practice, brands have to stay on top of the trends. Here are six digital marketing trends to follow this year.

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by Steve Hall    Jun-22-21    
Topic: Trends and Culture



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7 Email Copywriting Tips that Convert

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Email marketing is probably the highest-value marketing strategy to grow your business. Businesses of all sizes are using email marketing to reach their new and existing audience. If done right, email copywriting can be the driving force of your business growth. Besides, email marketing is a highly cost-effective strategy. One study shows that it can earn you an incredibly high ROI of $44 for every dollar spent.

The hardest part is getting your audience to open and actually read the emails. So, to make your subscribers open the email and read it, you have to visualize your audience and create emails with the reader in mind.

Are you struggling with writing an email marketing copy that converts?
In this post, we have listed 7 Email Copywriting Tips that will help improve conversions and get more leads and sales.

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by Steve Hall    Jun-18-21    
Topic: Publishing



5 Smart Email-Marketing Strategies to Boost Online Sales

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When you're running a small business, time is money. Because your time runs tight, you need to focus on marketing activities that generate the greatest ROI. If you don't have an airtight email marketing strategy, you're probably leaving money on the table and wasting time. Small business owners can't afford to let that happen.

According to outsourced CMO and marketing consultancy Hawke Media, email strategies drive anywhere from 20 to 25 percent of total online revenue. The reason so many small business owners miss out is that they're often focused on short-term sales. While this is understandable, it doesn't have to be an either-or situation.

Email marketing is one long-tail strategy that can magnify the impact of your other marketing activities. When used effectively, email can convert leads into customers, customers into repeat buyers, and repeat buyers into brand evangelists. You'd be amazed at how much more effective even one brand evangelist can be as compared to dozens of paid advertising campaigns.

It takes time to build campaigns that convert, yes, but once you get them set up, you can lean on automation to do the heavy lifting for you. Listed below are five smart ways to use email marketing to generate more online sales.

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by Becca Williams    Jun-15-21    
Topic: Medium



5 Ways to Film and Distribute an Ad Campaign with Minimal Funding

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From the moment an ad campaign goes live, marketers start tracking metrics like engagement, click-through rates, and customer acquisition costs (CAC) to gauge what their next strategic move should be.

If your campaign is delivering great results, you might put more ad spend behind it for a longer period of time. If the results are subpar after a few days or a week, you might nix the campaign altogether and rethink your approach.

You want to save as much money as you can while still converting more customers, especially when budgets are tight. The goal here is to keep CAC low, but this is often easier said than done.

In this post, we'll share five ways that you can lower production and distribution costs for your video ad campaigns. That way, you can create quality ad content without overextending your budget and racking up unnecessary costs.


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by Steve Hall    Jun-14-21    
Topic: Campaigns



What's the Disruption of the Online Marketplace means for eCommerce Businesses

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What's the Disruption of the Online Marketplace means for eCommerce Businesses
Marketplaces have recently changed the way people do business. In the past, there was an average man who would buy an item and then sell it to another person for a profit. Or he hired someone and then offered that person's services to the customer. Online marketplaces have enabled people to connect directly and freely with one another to trade on their terms.

From the beginning of eBay in 1995 to the wide range of markets available today, the principle has remained the same: eliminate intermediaries, reduce costs and give the parties complete freedom of contract. However, as with all other industries, the recent pandemic has had a major impact on online markets. However, unlike many other industries, the impact has been largely positive. But first, we discuss the main drivers of web market development when market disruption occurs and what this disruption means to your business.

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by Steve Hall    Jun-14-21    
Topic: Online



Marketing Strategies in Sports Forecasts

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Today, sports predictions are popular, thanks to the virtual bookmakers' offer of virtual bookmakers that fill the market and offer very varied odds. Part of its rise is due to marketing strategies. There are many bookmaker companies, but you can try to bet with this bookmaker 22bet.com.sn/en/line/Football/.

Bookmakers are increasing in prevalence. For this reason, if you want to attract new players, you must follow strategies. It can not only get people interested in sports betting but also build loyalty within this business. Therefore, when you want to bet on a football or any other game, go to that bookmaker and not to another.
In this guide, we are going to talk to you about marketing techniques. Those are used the most by the most prestigious bookmakers in the world.

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by Steve Hall    Jun-10-21    
Topic: Brands



Attending the Social Fresh Conference? You Should Be. It Will Make You Super Socially Smart!

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Social Fresh Conference is coming up next week and there's an awesome bonus when you register by tomorrow (June 8th).

I've attended past events and they've been great.

Get access to the Bonus Training Package -- 6 Crisis Comms Sessions including:

- JetBlue's Social Response Strategy During The Crisis: Integrity
- Three Ways to Build Brand Trust When The Future Is Uncertain
- How To Be A Leader During A Crisis
- Patron's Approach To The Future of Social Media Marketing
- Content Calendar Planning In A Crisis
- Mental Health & Creativity Rituals for Social Media Managers

Grab your ticket here to access to the bonus before it expires.

by Steve Hall    Jun- 7-21    
Topic: Events



6 Writing Tips to Build an Email List for Affiliate Marketing

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Affiliate marketing may seem like an easy way to earn money and have a stable income. However, it's as challenging and demanding as any other job. You have so many things to worry about, including building an audience and finding the right affiliate products. Plus, to keep steady communication with your target audience, you'll need to build an email list for affiliate marketing and launch different email marketing campaigns.

But, what's the best way to build an email list filled with interested and valuable contacts? You'll find the answers below. Here are our 6 best writing tips to help you build a strong and stable email list for affiliate marketing.

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by Steve Hall    Jun- 4-21    
Topic: Publishing



6 Ways to Effectively Use Visuals on Your Website

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The right visuals can have a huge impact on how much people enjoy browsing your website. The perfect imagery can spark emotion, build a connection, tell people more about your company, and ultimately lead to conversions.

In this article, we're going to outline how you can effectively use visuals on your website. Let's dive in

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by Steve Hall    Jun- 4-21    




Top Six Untapped SEO Techniques for 2021

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Let's be honest. It's getting tougher to rank on the first page of Google these days. With more websites gunning for Google's prime real estate, finding competition isn't too difficult regardless of your business niche. While many people look to hire an SEO service (and that is the smartest choice if you're competing with the best of the best), there are quite a few things that you can do to give your business website that much-needed edge on the SERPs.

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by Steve Hall    Jun- 4-21    
Topic: Online