Adrants Jobs: Senior Director For Marketing Communications

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The University of Iowa is seeking a Senior Director for Marketing Communications.The Senior Director for Marketing Communications will create and oversee the implementation of comprehensive annual marketing plans, including paid, shared and direct communication and will coordinate planning with the Senior Director for News Media Relations to assure that the strategies for paid, direct and shared media are closely aligned to the earned media strategy.

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by Steve Hall    Jul- 5-14    
Topic: Announcements



7-Eleven Introduces Doritos' Most Disgusting Snack Food Ever

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We really don't care how good or how bad this TracyLocke-created ad for 7-Eleven is. All we care about is the sad fact that there is a company out there that creates a deep fried cheese concoction that can't possibly be good for anything except sending everyone to an early grave with clogged arteries and all forms of dietary tract issues.

Now don't get us wrong. Cheese is not bad for you. Liquid Cheese Whiz-style cheese that isn't even cheese encased in a coating of bread crumbs -- which probably isn't even even bread -- and then fried is another story entirely. But let's not let that stop anyone from creating kookie commercials in which cheese-induced orgasms and owls prevail.

by Steve Hall    Jul- 3-14    
Topic: Commercials



Vodka Ad Celebrates Young People's Self-Centered 'We Own This Town' Mentality

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Borrowing liberally from every small town in America where kids wear "We Own This Town) t-shirts, New Amsterdam Vodka is out with a new ad which incorporates "All Hail Now" from Crown's debut album, All Rise.

The ad, created and produced by MUH-TAY-ZIK | HOF-FER (the most pain-in-the-ass agency name to type), celebrates and fuels into the idiocy that "young people" actually give a shit about anything other than getting drunk on vodka and waking up the neighbors with their late night antics.

MUH-TAY-ZIK | HOF-FER (we cut and pasted this time) calls it a sense of "officialdom." We call it the coming of the Idiocracy.

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by Steve Hall    Jul- 3-14    
Topic: Commercials



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Yawn. Bud Light Takes Over Town. Calls It Whatever, USA. We Pardon the Millenials Who Came Up With the Idea

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The whole brands takes over a town thing? So done. So over. But when you think about it, Bud Light taking over a town and calling it Whatever, USA for a period of time just might get a pass? Why?

Because the Millenials who came up with the idea were likely in junior high school when Half.com started the whole brand-renames-town thing way back in 2000.

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by Steve Hall    Jul- 2-14    
Topic: Brands



Hey Content Marketers, Here's Your Secret to Creating Killer Blog Posts

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So everyone's doing content marketing these days. Whether you call it content marketing, inbound marketing or native advertising is irrelevant. Because all of you are doing the same thing; creating content (instead of ads) to sell your product or service.

So acknowledging that, every bit of content you create should be killer content, right? Well here's the secret to creating killer content. At least according to this infographic. It's not a click-bait headline (hello Business Insider, Buzzfeed, Upworthy). It's not a link to Wikipedia. It's not the use of images. It's not listicles. It's references. Yes, references. Again, at least according to this infographic.

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by Steve Hall    Jul- 2-14    
Topic: Weblogs



Cash4GoldLions Gives Lions Cash4Gold Treatment

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You were pumped you won a Lion this year, right? You told your parents, your grandparents and your girlfriend/boyfriend, right? Let me guess, they were far less excited about it than you were. To you, it's the most awesome thing in the world. To them, it's just another stupid trophy.

Watch this video and it will help you understand their viewpoint. To them, your Gold Lion is just a hunk of metal that should be turned into case. That's right. Cash4GoldLions. Check it out.

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by Steve Hall    Jul- 1-14    
Topic: Industry Events



Grocery Chain Confirms Bears Sh*t in the Woods

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ALDI, the discount grocery chain that's sort of related to Trader Joe's, is out with a new BMF-created campaign that answers the all-consuming question, "Does a bear shit in the woods?" Well, according to this ALDI SpokesBear, the answer is a resounding yes.

There seems quite happy with himself tsk tsking viewers for even asking the question. On the other hand, the wall-mounted trout in a second ad isn't so happy having been snubbed for tuna.

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by Steve Hall    Jun-30-14    
Topic: Campaigns



Glue-Like Rubber Used to Build Super Phallic-Looking Water Pistol

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So how do you go about promoting a glue-like substance that can be molded like putty and forms into strong, waterproof rubber overnight? Why you use it to build the world's most awesome water pistol, of course. And that's exactly what Sugru did.

The brand gathered together a bunch of "scientists" (aka KID and Kream London) to craft a super-awesome, gatling gun-style water pistols that was then used to douse a few more "scientists" with colored water...in slow motion of course.

And, yes, it is very, very phallic.

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by Steve Hall    Jun-30-14    
Topic: Video



Watch How Stupid These Men Become After Drinking Cumberland Farms Iced Coffee

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It's a well known fact that in many ads, men are portrayed as bumbling idiots. It's just payback for all those years Mad Men "put women in their place" by posing them in front of refrigerators, draping them across the hoods of cars and generally treating them like hysterical dumb blonds who were only good for sex and cooking dinner.

And so it is without surprise we have yet another ad treating men as if they just had half their brain removed and, along with it, half their IQ.

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by Steve Hall    Jun-26-14    
Topic: Commercials



You Will Definitely Find A Better Hiding Place For Your Sex Toys After Watching This Gun Safety Ad

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Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.

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by Steve Hall    Jun-26-14    
Topic: Cause, Racy



When You're World Cup Team Loses, It's Bad. You Won't Believe How Horrifying It is For This Woman

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In a PSA for the Tender Education and Arts #StandUpWorldCup campaign, a woman watches as her World Cup team appears to be winning and then doesn't. The look of devastation on her face turns to outright fear which is explained by the statistic that follows.

We won't give away the ending but we guarantee you will find it powerful.

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by Steve Hall    Jun-25-14    
Topic: Cause



Belgian Football Legend Leo Van Der Elst Hosts Football (Soccer) Games on Tiny Pitch Inside Vending Machine

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This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.

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by Steve Hall    Jun-25-14    
Topic: Guerilla









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