Watch This Swordsman Play A Real-Life Game of Fruit Ninja

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So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him and he deftly sliced each one in half in mid-air.

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by Steve Hall    Aug-21-14    
Topic: Events



How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

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Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. The Mission Control guy says, "Astronauts, August 14 will be the biggest day to remember." An astronaut responds, "August 14? That's my anniversary. I gotta go." Another voice then says, "Uh, Houston, did anyone stay at a Holiday Inn Express last night?"

Clearly there is a joke in there somewhere but it's gone way over my head. Yea, I get that it has something to do with the fact the astronaut forgot his anniversary and should probably be with his wife rather than heading to space but I still don't get it. Please explain.

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by Steve Hall    Aug-20-14    
Topic: Video



Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

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I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.

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by Steve Hall    Aug-20-14    
Topic: Guerilla



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For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

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In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty.

Already, he's got the receptionist tipping him to food-fueled meeting in the conference room and co-workers passing him leftovers but for the most part, he's on his own; scavenging what he can find laying about.

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by Steve Hall    Aug-20-14    
Topic: Agencies



If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

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In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

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by Steve Hall    Aug-19-14    
Topic: Campaigns



How Affiliate Marketing Can Fund Your Advertising Budget

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If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic.

Nothing could be further from the truth. Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand. Even better, affiliate marketing is a better way for a brand to pay for advertising. What do I mean by this?

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by Steve Hall    Aug-18-14    
Topic: Brands



Tumblr Images to Be Scanned For Brand Sentiment

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Regarding its deal with Ditto Labs to help it scan all the images on its site for insight into a person's affiliation with a brand, Tumblr Head of Business Development T.R. Newcomb said, "Right now, we're not planning to do anything ad-related."

And "right now" would be the key word in that phrase. But Ditto will be sharing the data with brands to help them determine how they are being represented on the service. Newcomb notes, "If Coke wants to understand the nature of the conversation Ditto can sift through and deliver it to Coke."

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by Steve Hall    Aug-18-14    
Topic: Social



Bone Thugs n Harmony, Juicy J Rock Affiliate Ball During Affiliate Summit

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Last week, Affiliate Summit was held at the Marriott Marquis in New York City. Over 4,400 affiliates, publishers, merchants, networks and brands were in attendance. There were four session tracks, a newcomer program a Meet Market and a jam packed exhibit hall over the course of three days.

As is always the case, there were several parties during the conference; from small, intimate events like Clickbooth's CB Black event at which 100 VIPs mixed and mingled to the Affiliate Ball where over 2,000 people packed into the Copacabana to rock out with Bone Thugs n Harmony and Juicy J.

Along with the performers, iBallers and Society Invite ponied up for over 30 dancers who owed everyone with the booty shaking awesomeness. Check out some of the pictures from the event below or click here for the full album on Facebook where you can find and tag yourself and your friends.

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by Steve Hall    Aug-17-14    
Topic: Industry Events



RESEARCH: How Ben & Jerry's, Hollister KPMG Won With Paid, Owned And Earned Media

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The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.

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by Steve Hall    Aug-13-14    
Topic: Research



This Is The Weirdest Cracker Ad You Will Ever See

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Created by Strawberry Frog for Wasa Crispbread, we present to you, perhaps, the oddest cracker commercial you will ever see. And when we say odd, we don't mean bad. We just mean, well, odd.

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by Steve Hall    Aug- 8-14    
Topic: Strange



Promoter Forces Concert Goers to Watch This Guy Flip Out on Ecstacy Before Attending

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Here's an interesting approach to festival promotion. Made Event, the promoters of electronic dance music concerts, including , Electric Zoo, has launched "Come To Life." The campaign encourages attendees to organically enjoy -- rather than with chemical enhancement -- the light show, the music and the energy of the crowds.

At the heart of the campaign is the message that concertgoers don't need to do drugs, particularly MDMA, (aka Molly or Ecstasy) to enjoy the festival.

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by Steve Hall    Aug- 8-14    
Topic: Cause



Check Out These Three Can't Miss Events During Affiliate Summit

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Unless you've been living under a rock, you've heard of Clickbooth and their epic parties during ad:tech and Affiliate Summit. While continuing the tradition of the Affiliate Nation Mega Party, they are also thinking smaller with two limited capacity events during Affiliate Summit, held at the New York Marriott Marquis August 10-12. Here are the details on what they have planned for Affiliate Summit:

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by Steve Hall    Aug- 7-14    
Topic: Industry Events









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