STUDY: Analysis of Car Sales by DMA Reveals Super Bowl Ads May Not Pay Off For Car Brands


These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the 100 million plus viewers who tune in for the game (and the commercials) each year.

But despite this audience size, the question still remains: is the Super Bowl really an effective way to reach your audience? We decided to take a closer look at the potential impact of running a Super Bowl ad, with a particular focus on the auto industry. Car makers have long dominated the advertisements during the game, but this year, many chose to forgo buying air time.

more »

by Steve Hall    Feb- 6-15    
Topic: Research

Vibrator Brand Wants People to Take Pictures of Bikini-Clad Bree Olsen on Truck Sides While Driving


Let's just get right into it and start with this:

"We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us pictures (via twitter @adamandeve and Facebook) of the trucks to track their effectiveness and possibly win prizes."

more »

by Steve Hall    Feb- 5-15    
Topic: Racy, Worst

10 Things Agencies Can Do to Stop Creative Vs. Account Battles


Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.

With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.

Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the Central Desktop blog.

by Steve Hall    Feb- 4-15    
Topic: Agencies

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Here Are the Top 10 2015 Super Bowl Ads Based On Reach And Sentiment


As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from this Sunday's Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches.

Adknowledge's TriVu media took it upon themselves to crunch the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz".

To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. The analysis takes into account views, likes, dislikes, subscriptions and sentiment.

more »

by Steve Hall    Feb- 4-15    
Topic: Super Bowl 2015

If You're Feeling Dumb, This 'Social Media Marketing For Dummies' Book Is For You


Oh look Now you can get your own copy of Social Media Marketing For Dummies! Yes, it's true.

It's a 90 minute training course that will show you how to build your social strategy and become a whiz at creating programs on Twitter, Facebook, LinkedIn and others.

It's five section include Building a Social Marketing Strategy, Marketing on Facebook and Twitter, Jumping to Other Platforms, Analyzing Your Data and Ten Steps in a Social Media Marketing Plan.

Download it now for free.

by Steve Hall    Feb- 4-15    
Topic: Research

In Strange Brazilian Ad, A Rhinocerus Makes Its Way to the Gym


And here we thought only the Japanese made really weird ads. But no. This one comes from Brazil and it's for energy drink TNT.

Created by Y&R Brazil, we have a very civilized rhinoceros making his way to the gym while wearing earphones and grooving to the music.

If you think it's strange that no one freaks out that there's a rhinoceros on the loose in the city, that's because the rhino is not really a rhino. Once the rhino gets to the gum and looks into the mirror, it's revealed that the rhino is really UFC featherweight boxing champ Jose Aldo.

by Steve Hall    Feb- 3-15    
Topic: Strange

What Facebook's Acquisition of Video Startup Quickfire Means For Marketers


The social networking mogul Facebook took over the video startup QuickFire. The acquisition was officially announced on the QuickFire website last Thursday. In case you missed it, here are the details and what we know so far.

What is QuickFire?

In the words Craig Y. Lee, QuickFire CEO, 'QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of video that's happening online without compromising on video quality. QuickFire Networks solves this capacity problem via proprietary technology that dramatically reduces the bandwidth needed to view video online without degrading video quality.'

The founder of the San Diego based company has said to be 'thrilled to help deliver high quality video experiences to all the people who consume video on Facebook'.

more »

by Steve Hall    Jan-28-15    
Topic: Video

Carnivore Club Offers F*uck Up Insurance to Promote Its Meat-of-the-Month Club


In one of the most hilarious and beyond-awesome promotions we have seen in a very long time, Toronto-based agency Bensimon Byrne has crafted a hilarious bit for its client, Carnivore Club, a meat-of-the-month club that sells all kinds of salami and other meaty delicacies.

The agency created a video that clearly illustrates how one can insure they get out of truly fucked up situations if only they get coverage from Fucked Up Insurance. Of course, Fucked Up Insurance is actually a subscription to Carnivore Club but from what we see in the video, it's exactly what will get one out of a very fucked up situation.

Did we write fuck enough?

And yes, the campaign actually registered and is using the domain (which redirects to as its promotional landing page.

more »

by Steve Hall    Jan-22-15    
Topic: Strange

Once Again, Carl's Jr, Unleashes Massive Bouncing Breasts to Sell Hamburgers


Well, there's really isn't anything we can say that we haven't said a hundred times before about Carl's Jr. and, well, every other brand that has employed the heaving, pulchritudinous mass otherwise known as the female breast.

And what, really, is there to say? Sex sells? Big bouncing breasts attract attention? Over-the-top sexual innuendo and the Super Bowl go hand in hand like a pair of juicy melons at a farmer's market?

No. It's all been said before. So just watch. And enjoy. Or feel free to bitch about the objectification of women to sell shit. Oh wait. That's been done a million times over too.

more »

by Steve Hall    Jan-22-15    
Topic: Super Bowl 2015

3 of the Top 4 Most Shared Super Bowl Ads Of All Are Budweiser Ads


Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen's 2011 spot "The Force" continues to hold onto the top spot, according to data released today by video ad technology company Unruly.

The auto brand's commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor's commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia's World Cup ad, "La, La, La" - featuring Colombian pop princess Shakira last summer (5,875,075) - after more than three years in the #1 position.

more »

by Steve Hall    Jan-14-15    
Topic: Super Bowl 2015

STUDY: Super Bowl Advertisers Who Release Ads Online Double Recall


Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too many nachos, wings and beer. The next day, they'll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.

Sadly, these inquisitive minds will get less than half the story.

more »

by Steve Hall    Jan-14-15    
Topic: Super Bowl 2015

How to Make Any Content SEO-Friendly


Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.

In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.

more »

by Steve Hall    Jan-13-15    
Topic: Research

Featured FREE Resource: