Optics Brand Does Honda Cog...Except With Light

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Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more.

Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. You know, the way you can use a magnifying glass to burn paper? Well, apparently, there's a lot more fun you can have with light.

Give the video a watch.

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by Steve Hall    Sep-10-14    
Topic: Video



STUDY: 11% of Creative Directors Are Now Women

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Last year, the 3% Conference held its inaugural event. In various ways, the conference came at the fact that just 3% of creative directors are women. I was there and it was an insightful, educational experience.

Sadly, I can't make this year's conference but there is good news to share. The conference may have to change its name because women now make up 11% of all creative directors.

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by Steve Hall    Sep-10-14    
Topic: Research



Apple Unveils 'Largest Album Release of All Time' With U2 At Live Event

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At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the band's new album would be available for free (until mid-October) to the over 500 million people using iTunes.

Here's the ad Cook ran after the announcement. Sorry, no embed yet.

by Steve Hall    Sep- 9-14    
Topic: Events



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Millennials Serve Up Stylized F*@K You to Baby Boomers in Reebok Classics Ad

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Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitled "Give Me Your Classics And I'll Show You the Future."

In the video a British youth begins by parroting back the laments of his elders saying, "Around here, we used to make things...change the world. We were pioneers, innovators."

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by Steve Hall    Sep- 9-14    
Topic: Commercials



Duval Guillaume Gets Cheesy in Grand Central Station

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Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations of those painting.

Of course, all the paintings featured cheese and tasting stations made it very easy for people to stop and sample the cheese on their way to and from work. And who doesn't want a little snack while commuting. Over the 2 days, 500,000 passed by and 40,000 people tasted the cheese.

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by Steve Hall    Sep- 9-14    
Topic: Outdoor



Here's Why eCommerce Should And Can Account For 10% of Every Publisher's Revenue

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Conde Nast's recent announcement to merge Lucky Magazine with BeachMint, an online retailer, follows the relaunch of Domino Magazine, another Conde property, as an e-commerce store. The New York media giant isn't the only one blurring the line between content and commerce. Meredith, Thrillist and Gawker are other prominent publishers investing considerable resources in commerce.

Despite these initiatives, commerce-based revenue remains a largely untapped growth opportunity for digital media companies. Display, native and video are the primary drivers of online publishing revenue. Yet, commerce holds the potential to generate a revenue boost of at least 10% with limited investment.

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by Steve Hall    Sep- 9-14    
Topic: Publishing



Top 7 Hardest Working Native Advertising Strategies for Publishers

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We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising.

Another study by Hexagram conducted about the state of native advertising among publishers, advertisers, brands & agencies, found that 84% of publishers thought that native advertising adds value for consumers. Results of the same research state that 62% of publishers are currently offering native advertising opportunities for advertisers.

So, how to get the ripe fruit of native advertising, which is not always "low hanging?" In our experience with thousands of successful campaigns for publishers worldwide we recommend the top seven hardest working strategies for publishers that will yield effective native advertising.

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by Steve Hall    Sep- 4-14    
Topic: Publishing



Brilliant Cookbook App Protects Your Phone From 'Cooking Disasters' With Voice Commands And Audio Playback

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This is awesome. If you've ever tried to cook while accessing a recipe on your smartphone, you know how messy things can get. Well the makers of Olivari Olive Oil have developed a brilliant solution to that problem.

The brand is out with a new app, the Olivari Oil Audio Cookbook, which allows you to proceeds through a recipe with voice commands and hear the next step with audio playback.

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by Steve Hall    Sep- 4-14    
Topic: Mobile/Wireless



Watch Gisele Bundchen Put Social Media Trolls In Their Place in This Under Armour Ad

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In a new Under Armor ad, despite being told she should stick to modeling or she's too skinny or she's nothing special or she's fake, Gisele Bundchen, in boxer training gear, defies all odds and kicks the crap out of a punching bag while detractors' (and supporters') tweets are projected on the walls around her.

The ad, which follows a similar one created with Misty Copeland, breaks today and was created by Droga5.

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by Steve Hall    Sep- 4-14    
Topic: Celebrity



How Omni-Channel Marketing Can Help Brands Better Connect With Customers

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A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. It might have been nice if he weren't married with two young kids - details that were stated clearly on his HSBC profile.

This is one of many innocent but avoidable blunders we encounter in the digital age. As marketers try to conquer every 'touch point', many risk diluting the personal, human touch of commerce. Despite covering QR codes, email, mobile, social, web, events, webinars, etc. all at once, marketers continue to provide a unichannel experience in a multichannel world.

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by Steve Hall    Sep- 3-14    
Topic: Brands



These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign

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Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue packaging to form "Lazy." A package of Reeces Pieces was combined with a bottle of Gatorage to form "Pig." Sweet and Low packaging was combined with Lifesavers to form "Lowlife." All the messages were signed off with "Littering says a lot about you.

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by Steve Hall    Sep- 2-14    
Topic: Outdoor



10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

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The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease).

The ALS Ice Bucket Challenge not only raised awareness about ALS, but it also helped many brands step into the spotlight and market themselves while supporting a great cause. And the best part: the Ice Bucket Challenge raised more than $94.3 million to fund future ALS research.

But there have been tons of awareness campaigns for diseases and disabilities in the past. What made the Ice Bucket Challenge so successful?

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by Steve Hall    Aug-29-14    
Topic: Cause









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