Last week we were in Las Vegas for Affiliate Summit. It's the premiere conference focusing on affiliate marketing. If you're not familiar with affiliate marketing, you should be. Read this to learn more.
If you have been following us on Flickr, we always try to bring you photos of all the event's happenings. Affiliate Summit is the kick off event of the year for our annual conference travels and a time for reflections and looking at the good and the bad of the year before. It's also a great time to catch a cold from the 5,000 attendees and the tens of thousands who were in the city the week prior for CES.
Fresh out of Singapore, and under the catchy slogan "Safe no matter what you make," Play-Doh's launched a series of magazine ads that depict weapons of suburban destruction made out of the claylike substance.
We like it, but only because we've relinquished all ties to the Kingdom of Heaven. On the serious though, the ads are running in at least one alt weekly rag that caters to free-thinking cafe-goers that are okay with this kind of humor without necessarily being god-awful parents.
See variants below the drop.
Murray Newlands and I meet a few years ago at an ad:tech event and somehow got to talking, which, considering where we met (at a party) would be better termed shouting. To say that over the years we just kept bumping into each other would be a massive understatement. I literally can't go to any ad conference without seeing the dude. He's everywhere. Of course the fact he's got spike-styled flaming blond hair probably guarantees I will see him if he's anywhere in the same city I am.
I've watched, with a fair degree of jealously I might add, Murray rise to the top of the "blogosphere" writing about affiliate marketing and marketing in general on his blog. Murray is a remarkable, honest, and intelligent guy who contributes a great deal to the industry and helps marketers understand the value of blogging and social media.
If you want a go-to guy for tips about blogging, he is your man. And he's done it all in just one year He's got a magical touch and an incredible sense of what works and what doesn't. And he's everywhere. He attends and speaks at all the major industry conferences.
ad:tech's Jeff Valentine agreed once saying, "I see him everywhere I go and with his hair he's hard to miss."
If you too have seen Murray at some conferences, you probably already know he always ends up at the best parties. And we have the pictures to prove it.
The reason for Murray showing up everywhere soon became apparent to me - he seems to know everyone. With a long career in online marketing, Murray, along with his other accomplishments, recently founded the affiliate network Affiliate Heat and is serving as CMO and head of US Operations for carbon offsetting company Carbon Advice Group PLC.
I met Julia Roy on Twitter over a year a go. I somehow saw a tweet or two from her and decided she was interesting enough to follow. But that wasn't all that caught my attention. Her Twitter image at the time - in which she is wearing the glasses that, in some respects, have come to define her - was strikingly similar to my own. As a joke, I made a "separated at birth" image of the both of us and posted it to TwitPic for all to see. It was no big thing but Julia noticed and thought it was kind of funny.
Once that initial novelty wore off, I became interested in Julia's work at Undercurrent, an ad agency with its hand completely immersed in the world of social media. The agency's website is the furthest thing you'd expect from ad ad agency. On their site, a sort of Drudge Report-style collection of relevant news items and thoughts from the twittersphere and blogosphere, it's all about social conversation and little to nothing about ego-stroking portfolio's of work, the common denominator of most agency websites.
Undercurrent had its hand deep inside the Mad Men/AMC/Twitter fan fiction movement that saw upwards of 20 Mad Men characters come to life on Twitter. Initially, AMC went legal and did a cease and desist. But all that did was raise the ire of the show's fans, mostly those who work in the ad industry and created the characters on Twitter out of the love for the show.
Linda Bustos loves guacamole, hummus, salsa, tahini, tzatziki and peanut butter. A lot. So much so, she doesn't think of them as spreads or hors d'oeuvres, rather meals unto themselves. It's this endearing quirkiness, along with her penchant for chasing pigeons, giving hilarious presentations and getting really excited about ringtones which causes many people to become intoxicated with her amazing awesomeness.
Linda is an SEO and ecommerce guru who writes for elasticpath's getelastic blog on which articles such as Improving Search Results for Research-Online-Purchase-Offline Customers, Why eCommerce is a Lot Like iCanHasCheezburger, How to Find an Online Reputation Manager and Yes Virginia There Is a Santa Claus; He Searches for Free Shipping can be found.
There are a lot of bright people who work in the field of marketing. There are few who stand out for their forward thinking mentality and vibrant outlook on the continuous changes ravaging the space. With the :30 long under fire and marketers flailing about trying to determine what's next, it's nice to know there are few smart people out there who can help guide them through the perils of this sea change.
Alisa Leonard-Hansen works in the New York office of Arizona-based digital marketing agency iCrossing, writes for the company blog and shares her own thoughts on social media (or that fact there's no such thing) on her own blog, Socialized. There, she offers her outlook on social media or, according to her, "the current iteration of the web."