Digital Experience Platforms (DXPs): What Are They And Should You Build One?


In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let's take a closer look.

What's A Digital Experience Platform (DXP)?

A digital experience platform is a comprehensive software solution that assists organizations in creating, managing, and delivering personalized digital experiences to their customers across all channels. A DXP includes:

- A content management system (CMS)
- A digital asset management system (DAMS)
- An eCommerce platform
- A customer relationship management system (CRM)

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by Steve Hall    Dec- 1-22    
Topic: Tools

How AI Helps You Build A Data-Driven Marketing Strategy


This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems.

AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others. AI has been revolutionizing many sectors, and its applications and innovative solutions are no less even in the marketing field. The ability to analyze data effectively is what makes AI superior to anything else. But before we get to AI-based systems, let's talk about what marketing strategy is and what makes it data-driven.

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by Steve Hall    Dec- 1-22    
Topic: Tools

8 Tactics for an Effective YouTube Social Media Strategy


YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.

Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.

Think about it.

People just go straight to YouTube whenever they want to watch "something." That means the chance of your content getting viewed is pretty huge. If you produce popular content like a tutorial video, YouTube is a great place to share it with the world. Instead of using a website only, you can incorporate YouTube as a part of your marketing strategies to get the word out more widely.

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by Steve Hall    Dec- 1-22    
Topic: Video

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Top Marketing Strategies to Boost Your Business


No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!

Email Marketing

The first marketing strategy on this list, and one that just so happens to be the most effective, is e-mail marketing. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? The concept of e-mail marketing is very simple. All you are doing is sending emails to all of the customers' e-mail addresses you have.

Although the concept is quite simple, there are quite a few ways you can go about it. For example, they are promotional emails, acquisition emails, retention emails, and e-mail newsletters. By using retention emails, you can remind customers that you exist by giving them promotions for certain products they showed interest in in the past, for example.

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by Steve Hall    Nov-14-22    
Topic: Brands

How to Craft the Perfect Google My Business Post


Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!

With that in mind, let's get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.

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by Steve Hall    Nov- 7-22    
Topic: Tools

Tips to Improve Conversions for Your Pay-Per-Click Campaigns


Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.

Here are some practical tips to help you improve conversions for your next PPC campaign.

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by Steve Hall    Nov- 7-22    
Topic: Tools

Seo Trends For 2023: Predictions You Should Consider


It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector.

1. The Importance Of The Featured Snippets Will Grow

Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial. The ability to preview features has permanently changed the game.

This is the situation since feature snippets appear twice in the first SERP. However, people needed clarification that featured snippets for adverts took a little time, and many chose not to click answers on them.

Even after Google eliminated duplicate search results using featured snippets and the top organic results, featured snippets are still a crucial component of SEO. Since then, Google has developed a range of featured snippets to answer queries as quickly as possible.

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by Steve Hall    Nov- 7-22    
Topic: Trends and Culture

Why SEO IS Important for Businesses In 2022


The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines.
Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page. It helps in increasing the domain and page authority of your website.

The following blog will discuss why SEO is important for businesses in 2022. Let's start with a better understanding.

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by Steve Hall    Oct-28-22    
Topic: Tools

How to Use Videos in Your Next B2B Marketing Campaign


Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers.

Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%.

Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Text-based content can't do that.

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by Steve Hall    Oct-24-22    
Topic: Video

SEO: Schema and Markup Data Guide - A Rough Guide


Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO.

The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets. The inclusion of structured data is a potent way to increase search rankings indirectly as it creates social signals for search engines.

The best thing about the schema is that anyone can add it to their website without needing a web developer. But you must ensure that the metadata you include has the proper format, as it directly impacts the SEO performance.

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by Steve Hall    Oct-17-22    
Topic: Tools

How to Find the Best Marketing Agency in the US


It is clearly evident that marketing plays a crucial role in business success. A company can create and maintain long-lasting client relationships through its strategies. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.

Establishing an internal team or working with a digital marketing agency are the two options available to brands for marketing in order to expand their brands. Although in-housing allows for more control over brand messaging, most businesses find it difficult to carry out successful marketing initiatives due to a lack of internal expertise and resources.

One of the finest ways to accomplish outstanding marketing success is to work with a growth marketing firm.

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by Steve Hall    Oct-11-22    
Topic: Agencies

Here's Why Every Startup Needs a Content Marketing Plan


Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates?

The truth is that content marketing is essential for any business, especially a startup. It's one of the most effective ways to reach your target audience and build a relationship with them.

Think about it: when was the last time you made a purchase from a company that you knew nothing about? Unless it was something small and impulse-driven, chances are you did your research first. You read reviews, compared prices, and looked for any information that could help you make an informed decision.

The same is true for your potential customers. They're not just going to hand over their hard-earned money to any startup - they want to know that they can trust you. And one of the best ways to build that trust is through content marketing.

If you are still not convinced, read on to know why every startup needs a content marketing plan.

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by Steve Hall    Sep-26-22    
Topic: Publishing

How to Properly Execute a Lead Gen Strategy in Two Months


What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.

According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge. The way companies generate leads is more complex than at any time in the past. Rather than throwing a bunch of ads out there and hoping something sticks, marketers can now zero in on the exact audience they want.

If the number of leads coming in is a bit lacking, there are some things you can do today to generate new leads in the next two months. Coming up with a solid lead gen strategy requires attention to detail, so here are the things you should embrace to improve yours.

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by Steve Hall    Sep-26-22    
Topic: Tools

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