Perfect Video For Air Freshener Ad

If any of you creative types out there are working on a campaign for any kind of air freshener, here's a little video clip that just might make for a humorous commercial - or at least give you some creative inspiration.

by Steve Hall    Mar-29-04    

TV Spot A Bit Too Risque For Australian Beer Company

Sometimes the client just won't go for some of the more radical creative executions that fly around the creative conference room. Here's one that just didn't sell.

by Steve Hall    Mar-29-04    

Dove Launches Ad Campaign Featuring Real Sized Women

Following a survey that found three quarters of women want to see more realistic looking models in beauty ads, Dove has launched an ad campaign in England for its Dove Firming moisturizer featuring, well, real-sized women.

by Steve Hall    Mar-29-04    

Viacom's Sumner Redstone Admits Some People Are Gay, Starts Network

Viacom Chairman and Chief Executive has apparently realized gays are a market segment to be tapped and will launch a gay themed cable channel - two years after the idea was initially brought to his attention. Outlet is the potential name for the network which begs the question - why does everything gay always have to do with some orifice or another? Oh wait, orifices are important to gays. Gays like orifices. Yea, that's it.

by Steve Hall    Mar-29-04    

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Study Confirms Obvious: Web Central to Gen X and Y

The Online Publishers Association conducted a study along with comScore Networks which examined the Internet habits of 18-34 year olds and made a stunning discovery - young people have embraced the web as an integral part of their lives. Thirty-eight percent of all time spent on the Web is done so by this age group. Activities such as viewing and sharing video and downloading music index much higher than the general Internet population.

While the study does state the obvious, it's findings such as these that need to make their way to the desks of many an Internet-shy corporate executive as yet another proof point about the viability of the medium.

by Steve Hall    Mar-29-04    

New Magazine to Ruin Reality TV-Loving Lifestyle

No More Lazy-Ass Lifestyle

In May, the solution to the bulging American waistline will arrive in the form of a new magazine called, "Healthy Family Magazine." OK, so it's only a magazine and not some new fangled diet that will, like all the others, guarantee weight loss with the vigor of penis enhancement products. All the same, Founder and Publisher Richard Bulman think he has identified a sweet spot, an untapped niche, not yet covered by a magazine - the health concerns of the family unit.

Bulman assures us it won't be filled with "Ten Days to a Slimmer Waistline" type headlines but take a more serious tone cutting through the inconsistencies of most dieting fads. The magazine will launch initially with 220,000 circulation which Bulman is confident will grow to 300,000 very soon after launch. He's got some big name advertisers signed up too. Kraft, Ford, Disney, Dove and Dannon are booked into the premiere issue. In all, Bulman says he has 25 national advertisers lined up.

I suppose this is all well and good but now we there's just one more nagging voice screaming at our reality tv-addled brains to get up off the couch and actually do something with our lives. Bummer. And I was looking forward to enjoying "The Apprentice 2" with a bag of Doritos and Cheese Wiz dip.

by Steve Hall    Mar-29-04