AOL Uses Blogs and Video to Introduce AIM Mail


To promote its new AIM Mail, AOL has a couple of strange online videos, created by Attik. One has a receptionist drifting into a daydream which consists of superhero midgets...oops...dwarfs...oops...little people giving her a tickle attack. The other has a pair of sushi falling in love only to have one killed by getting eaten. Both end with @aim addresses and no other form of linkage.

Once at the AIM Mail site, there are blogs that promote the videos. The videos can be viewed here and here.

Written by Steve Hall    Comments (1)     File: Online, Viral, Weblogs     Jul-20-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


I give up... where are these videos? I have scoured the AIM Mail site and can't find 'em. You would think a "viral" campaign would be slightly contagious...

Posted by: consumerNoise on July 20, 2005 05:56 PM

Post a comment