Rooster Gets Hooters Chicken, Stupidity Ensues


A Hooters billboard, for a West Covina, CA Hooters, placed aside the San Bernadino Freeway in Baldwin Park has caused complaints from employees of Kaiser Permanente Baldwin Park Medical Center which is located beneath the billboard. Oddly, the complaints have nothing to do with images of scantily clad Hooters waitress, of which there are none on the board, but with a tagline that reads, "Only a rooster gets a better piece of chicken." Apparently, the Medical Center employees and Councilwoman Marlen Garcia, who brought the complaint to a city council meeting and said the board was "indecent or obscene," think there's something wrong with the natural act of a rooster co-habitating with a chicken. Either that or this is some sort of clandestine attempt to rid the world of scrambled eggs as a breakfast item.

Most council members and audience members at the city council meeting thought the line was funny and laughed at it. Robert Grossman, attorney for Regional Outdoor Advertising, the company hosting the board, does not believe the board breaks any contract terms and said, "It seems like a tempest in a teapot, actually. There isn't anything on it that should cause it to come down." Local Hooters franchise president Fred Glick agreed saying, "They'd probably argue if it just said 'Hooters' and nothing else. It's meant to be a joke. It's meant to be funny."

Again, all the complainers are accomplishing here is giving Hooters more publicity and, likely, more business; exactly the thing Hooters wants most.

by Steve Hall    Jul-31-05   Click to Comment   
Topic: Opinion, Outdoor   

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Hooter's, their agency or both owe my son John some money. "If you want a better piece, you'ld have to be a Rooster," was likely lifted from his comdy act (as seen on Comedy Central) wherein he describes a former venue he played in his early stand-up days. So much for "copy and paste creative."

Posted by: Geoff Bush on August 1, 2005 1:16 PM

Amazing that Baldwin Park City council can rant over a Hooters billboard that has recived a few complaints but support a racist anti-American monument that has seen 3 large protests! The city slogan should be..Welcome to Baldwin Park...Hate ok, Sex is not!

Posted by: Dans on August 3, 2005 5:55 PM

Big deal! Don't people know its an awesome place to get some chow, food, graup, comida. So what they some of the most beautiful women in some of the Hooters around the country. Get real!

Posted by: juan on January 10, 2007 9:15 AM