HBO Promotes 'Rome' With Firefox Skin


At last, a marketer has acknowledged the existence of the Firefox browser. To promote it's upcoming series, Rome, HBO has created a "skin" which Firefox users can download. A skin makes the Firefox browser take on a particular look and feel. The show and the skin are being promoted via banner appearing on The New York Times, Salon, Yahoo Movies and History channel websites.

by Steve Hall    Aug-16-05   Click to Comment   
Topic: Online   

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I wonder if anyone would actually use the skin, even if it weren't butt ugly. I can imagine a fan of a long running show having a branded browser skin, but even this would take someone bordering on diehard. A person that skins their browser for a show that hasn't even run borders on loco.

Posted by: Nik on August 17, 2005 2:33 AM

true... but as stated in the original article, "it's about creating real estate where there really was none".

in the future, I doubt clients will have the opportunity to opt-in to skinning campaigns. it's just a matter of time before browser companies integrate data collection tools and serve targeted ads on the browser itself - and if people are still wary of data collection in the future than they will just use contextual targeting like google is doing - I wouldn't put it passed Msft or GoogZillaHoo(oh its coming) to do some shit like this and blast ads at you nonstop... all your space are belong to them.

Posted by: anon on August 17, 2005 4:00 AM

Ahhh...but getting the skin out there in advance of the series allows people to start spreading it around...isn't that how Firefox grew? By people talking about it? And linking to it?

You have to plan ahead, dontcha?


Posted by: AnonToo on August 17, 2005 5:26 PM