Video Adventure Promotes KFC Flavor Station


As part of its flavored chicken Flavor Station promotion, KFC has launched ChooseYourSauce, a site that let's people choose there own adventure, After watching a clip of a couple guys in an office cubicle, three choices are presented at the end of the clip that lead to different story lines. The choices, of course, relate to KFC's new offering which lets customers choose from three lunch items - chicken strips, popcorn chicken and chicken wings - then choose one of three sauces - fiery buffalo, honey barbecue and sweet and spicy. The chicken is then served slathered with the chosen sauce. Foote Cone & Belding created the site and handles the rest of the $35 million campaign.

Written by Steve Hall    Comments (7)     File: Brands, Online     Sep- 7-05  
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I was on the site and found a way to send a phone call. It somehow called right from the site. Pretty funny.

Posted by: andrew on September 7, 2005 12:31 PM

very funny, if not at times completely random.
worth spending some time with.
did anybody else come across some feeky giant dog in the elevator?

Posted by: jeans on September 7, 2005 01:16 PM

i know that fcb isn't supposed to be cool, but it looks like they just did something pretty fucking cool. this beats cock rock in my book

Posted by: bongo on September 7, 2005 01:19 PM

Found the phone call prank thing. Here's the path:

classic --> Fiery --> Classic

Phone call is at the end of that video clip

Posted by: stephco on September 7, 2005 10:07 PM

boooring, to much talk and no sex and/ or violence and the clips are to long, unlike marketeers other people use their computer to actually work they need instant gratification/reward

Posted by: mark on September 8, 2005 08:51 AM

Funny how this is a positive when this is obviously a ripoff of the adrants infamous Starbucks, Netscape and Bobscube.

Come on now, let's be fair here - it's a ripoff... why not fair mocking like you did Starbucks?

Not that I like Starbucks, just throwing in my 2 cents.

Posted by: moosi on October 11, 2005 08:01 PM

It's only similar in that it begins with a view of the cube. Aside from that, it's very different.

Posted by: Steve Hall on October 11, 2005 09:09 PM

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