Alaska Wants You to Visit Before You Die
Adrants reader Charley Brough tells us an interesting billboard campaign has just been launched in Seattle, Los Angeles and Minneapolis by the Alaska Travel Industry Association which consists of a board that looks like an Alaskan license plate and says "Alaska B4UDIE." It's definite a a different approach to touorism marketing. We like it.
Comments
biting from fark. earlier in the week you bit from both huffpo and drudge. whats up man?
just be sure to avoid the grizzly maze or your tombstone will read: GOT 8N...
Heard a story on NPR about this. I think it's important to know this campaign is targeted at "active seniors." 60+ / no kids at home / college educated etc. Now read that board again. Could go either way. Maybe it will pay to have balls, maybe not.
Using outdoor to target such a specific audience is stupid. HUGE waste. Besides, how would the average consumer seeing the board have any idea who the message is intended for?
How will you market a remarkable product? Can you sit on on your hands and expect the product to sell itself? You need a remarkable campaign to go with it. Sure they are doing all the right things. If you are trying to convince people to come visit your state and spend money , it is marketing and you have to do it right. Read more of my comments here I did not want to post a big essay as a comment.
But, rags, you did want to leverage Adrants traffic to your benefit with that link, right? :-) Oh, slap me...I can't help but poke fun.