Jib Jab Launches Big Box Mart


The first of a series of five videos, which will have ads sold in them trough a deal with MSN, Jib Jab has created Big Box Mart, a short that skewers big box retailers poking fun at merchandise created with cheap labor oversees, stores full of crap no one needs, Americans losing manufacturing jobs and the kicker: the same company that eliminated those jobs is scooping up the unemployed it displaced to work for low wages in its own big box stores.

Other videos will be created and sponsored by brands which will be place ads within the video as well as be features, perhaps no always positively, in the video. Jib Jab Co-Founder says it's all in good fun. "If you have a sense of humor about your own brand, and poke a little fun at it, then people appreciate that. It's a more honest approach, maybe." Yes, maybe.

by Steve Hall    Oct-14-05   Click to Comment   
Topic: Brands, Online, Product Placement, Spoofs   

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Posted by: Ben Popken on October 14, 2005 11:13 AM

Why did it take so long to NAIL this on the internet. JibJab is getting the message to America and the world and making them smile at the same time. What a great thing these guys have going. I ran across it working on my on Blog and site.

Posted by: Robb Slobb on October 17, 2005 10:15 PM

How true is this little clip. These guys did a great job. Factories, Stores, Shopping centers, Shoppers and last but not least workers..get the Big-Box-Mart.

Posted by: Jim Bob on October 19, 2005 3:20 AM

Little Box Mart is the internet and its funny that http://www.BigBoxMarts.com is selling Domains and setting up small business to do just that.

This must just be a a take of the name or a spoof of a spoof BUT THEY BOTH ARE VERY REAL AND MAKE A POINT.

Posted by: Margie Rien on October 20, 2005 12:56 AM